# Provocative Denim Campaigns Eckhaus Latta Releases Its Latest NSFW Promotional Photoshoot By Kalin Ned | Published 2018-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/promotional-photoshoot References: [highsnobiety](https://www.highsnobiety.com/p/eckhaus-latta-ss18-jeans-campaign/#slide-3) & [shop.eckhauslatta](https://shop.eckhauslatta.com/) Photographer Hanna Moon captures the NSFW promotional photoshoot for Eckhaus Latta's Spring/Summer 2018 denim collection. The NSFW-styled marketing technique has been proven to get exposure, stimulate controversy and empower the public, as seen with [American Apparel's](https://www.trendhunter.com/trends/sydney-sweeney-1) highly disruptive advertising methods. Last year, the Eckhaus Latta debuted an extremely [seductive and scandalous campaign](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). In 2018 the New York-based company is following up with a more free-spirited and body-centered approach. Highlighting the high-waisted and well-fitting [retro denim silhouettes](https://www.trendhunter.com/trends/anatomic-denim), the models appropriate a clown aesthetic and emulate iconic postures as they are captured by Hanna Moon's lens. Somewhat seductive and extremely free-spirited, the promotional photoshoot depicts topless models with confident and happy expressions, who feel comfortable in their bodies, as well as their retro jeans. Photo Credits: Hanna Moon ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **NSFW Advertising:** The provocative and controversial NSFW advertising technique has been proven to create exposure and stimulate conversation, presenting an opportunity for brands to capture attention and stand out in their industry. - **Body-positive Marketing:** Promotional campaigns that showcase diverse body types and promote self-acceptance can empower the public, disrupt traditional beauty standards, and create a loyal customer base. - **Retro Denim Resurgence:** The resurgence of high-waisted and well-fitting retro denim silhouettes presents an opportunity for brands to capitalize on nostalgia and tap into the growing demand for vintage-inspired fashion. ### Where This Applies - **Fashion:** The fashion industry can leverage NSFW advertising, body-positive marketing, and the popularity of retro denim to capture consumer attention and drive sales. - **Photography:** Photographers skilled in capturing provocative and diverse images can find opportunities in shooting campaigns that break traditional beauty standards and promote body acceptance. - **Marketing and Advertising:** Marketing agencies and professionals can explore innovative ways to create provocative and controversial campaigns that generate buzz and exposure for brands, using NSFW techniques and body-positive messaging. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)