# Upgraded Value-Driven Shrimp Menus Red Lobster Has Launched a New Promotional Menu Item By Kalin Ned | Published 2025-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/promotional-menu-item References: [prnewswire](https://www.prnewswire.com/news-releases/red-lobsters-new-ultimate-spendless-shrimp-is-big-on-flavor--light-on-your-wallet-302549101.html)  [Red Lobster's](https://www.trendhunter.com/trends/red-lobster-ultimate-endless-shrimp) new promotional menu item is dubbed the [Ultimate SpendLESS](https://www.trendhunter.com/trends/ultimate-care-probiotic) Shrimp. This offering presents customers with a single platter containing three distinct shrimp preparations for a set price of $15.99. The Ultimate SpendLESS Shrimp includes Garlic Shrimp Scampi, Shrimp Linguini Alfredo, and Popcorn Shrimp. Damola Adamolekun, Chief Executive Officer of Red Lobster, comments on this shift to the new promotional menu item, which replaces the famous [Endless Shrimp](https://www.trendhunter.com/trends/valuefocused-menus): "We're starting a new chapter here at Red Lobster, one that's smarter, more sustainable, and still packed with the unbeatable value and delicious flavors our guests have come to expect. Ultimate SpendLESS Shrimp is a celebration, and I'm looking forward to our diners enjoying great shrimp dishes this season for a great price. It may not be endless, but you'll definitely spend less." Image Credit: Red Lobster' ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 25% | Activity: 35% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Permanent Seafood Menu Promotions](https://www.trendhunter.com/trends/red-lobster-ultimate-endless-shrimp.md) - [Customizable Shrimp Restaurant Options](https://www.trendhunter.com/trends/red-lobster-shrimp-your-way.md) - [Value-Focused Seafood Meals](https://www.trendhunter.com/trends/red-lobster-3-from-the-sea.md) - [Seasonal Seafood Restaurant Menus](https://www.trendhunter.com/trends/lobster-shrimp-celebration-menu.md) - [Street Corn Shrimp Meals](https://www.trendhunter.com/trends/shrimp-your-way-special.md) - [Tequila-Infused Shrimp Dishes](https://www.trendhunter.com/trends/tequila-lime-shrimp.md) - [Triple Shrimp Seafood Platters](https://www.trendhunter.com/trends/cajun-shrimp-trio.md) - [Seasonal Seafood Menus](https://www.trendhunter.com/trends/lobster-shrimp-celebration.md) - [Seasonal Seafood Restaurant Menus](https://www.trendhunter.com/trends/red-lobster-menu.md)