# Deceptive Cider Buckets Somersby's Promotional Ice Bucket Disguises Apples as Oranges By Laura McQuarrie | Published 2014-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/promotional-ice-bucket References: [behance.net](https://www.behance.net/gallery/16136293/Sweet-Surprise-Oranges-Somersby) Since it's customary to send gifts that represent fortune and abundance for the Chinese New Year, Somersby embraced this with its [Sweet Surprise Oranges promotional ice bucket](https://www.trendhunter.com/trends/clash-royale). Since Mandarin oranges are a symbol of prosperity, Somersby wanted to send something to its media and business contacts that would foster a strong partnership in the year going forward. But since Somersby deals with apples rather than oranges, some clever wrapping was required to turn one fruit into another. The apples in each bucket were made to look like oranges, delivering that "sweet surprise," since you're expecting one thing and get another. As well as keeping business partners on their toes, this is also a great way to protect the [individual apples](https://www.trendhunter.com/trends/superfresh-growers-1) so that they arrive looking shiny and new. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Deceptive Packaging:** Exploring deceptive packaging can provide innovative ways to surprise and engage customers. - **Symbolic Marketing:** Incorporating symbolic elements in marketing campaigns can create meaningful connections with target audiences. - **Creative Gift-giving:** Innovative approaches to gift-giving can leave a lasting impression and foster strong partnerships. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage deceptive packaging techniques to enhance product presentation and appeal. - **Marketing and Advertising:** Marketing and advertising professionals can utilize symbolic elements to create more impactful and memorable campaigns. - **Corporate Gifting:** Companies specializing in corporate gifting can explore creative approaches to stand out and offer unique experiences to their clients. ## Related on Trend Hunter - [Good Fortune Citrus Packaging](https://www.trendhunter.com/trends/sunkist-growers-packaging.md) - [Deceptively Shaped Gift Boxes](https://www.trendhunter.com/trends/iconic-gift-boxes.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Hard Cider Exchanges](https://www.trendhunter.com/trends/angry-swap.md) - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md) - [Halloween Juice Prank Editions](https://www.trendhunter.com/trends/sun-trick-treat-pouches.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md) - [Cider Brand Vacation Giveaways](https://www.trendhunter.com/trends/tropical-fruit-hard-cider.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md)