# Pop-Up Granita Bars This Promotional Bar from Fiat Kicks Off the Launch of the Fiat 500 Model By Laura McQuarrie | Published 2016-06-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/promotional-bar References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-fiats-pop-up-granita-bar/brands/article/1398043) & [fiat](http://www.fiat.co.uk/) To help spread the word about its new Fiat 500 model, Fiat set up a pop-up promotional bar inside the Old Street Underground Station in London. The #FreshNew500 pop-up bar tempted people to come inside and get a fresh look at what's new from the car company, as well as sample some refreshing granita treats. In order to receive a refreshing snack from the granita bar, consumers were required to take a picture of a desired flavor from the menu—cranberry, sour apple, juicy lemon, blueberry and more—and share it to [Twitter](https://www.trendhunter.com/trends/fsd), [Facebook](https://www.trendhunter.com/trends/ram-truck) or [Instagram](https://www.trendhunter.com/trends/what-the-fanta-1) with the hashtag created for the pop-up granita bar. Food and drink pop-ups like this one have become a popular way for key players of the automotive industry, and other industries, to engage consumers who are interested in experiential events. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing:** Creating interactive and memorable experiences for consumers is a disruptive innovation opportunity for businesses to engage and connect with their target audience. - **Social Media Promotion:** Leveraging social media platforms to encourage user-generated content and online interaction with a brand can drive brand awareness and customer engagement. - **Food and Drink Pop-ups:** Utilizing temporary pop-up events to showcase products or services offers a unique and immersive way for businesses to reach and captivate their audience. ### Industries Being Reshaped - **Automotive:** Automotive companies can leverage pop-up events and experiential marketing to create excitement around new car models and engage potential customers. - **Marketing and Advertising:** The rise of experiential marketing and social media promotion provides opportunities for marketing and advertising agencies to develop innovative campaigns that capture consumer attention. - **Food and Beverage:** The success of food and drink pop-ups demonstrates the potential for the food and beverage industry to create unique and immersive dining experiences that attract customers and generate buzz. ## Related on Trend Hunter - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)