# Veganuary Cheat Sheet Campaigns PETA Launches New Campaign to Promote Veganuary for Novices By Grace Mahas | Published 2021-01-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/promote-veganuary References: [peta.org](https://www.peta.org/living/food/veganuary-go-vegan/) & [peta.org](https://www.peta.org/living/food/free-vegan-starter-kit/) In anticipation of the annual Veganuary–a challenge that asks participants to go plant-based for the month–[PETA](https://www.trendhunter.com/trends/plantbased-pancake-slam) launched a Veganuary cheat sheet campaign that helps first-time participants navigate the terrain. The brand is offering a free Vegan Starter Kit that aims to guide users through the transition that includes recipes, grocery shopping lists, and more. The Veganuary Cheat Sheet campaign also shares resources that highlight [local vegan restaurants](https://www.trendhunter.com/trends/restaurant-takeover) in small towns across the globe. For those looking for further support, the guide also includes information on PETA’s free Vegan Mentor Program which offers one-on-one support from a personal vegan coach. As more consumers opt to follow a [plant-based diet](https://www.trendhunter.com/trends/gosh-plant-points), campaigns like this will support the challenges that this growing demographic faces. Image Credit: PETA ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Veganuary Starter Kits:** Brands can create their own Veganuary starter kits to provide support and guidance for first-time participants. - **Local Vegan Restaurant Promotion:** Promoting local vegan restaurants can help support small businesses while also encouraging plant-based diets. - **Personalized Vegan Coaching:** Brands can offer personalized vegan coaching to support individuals who are transitioning to plant-based diets. ### Sectors Adopting This - **Food and Grocery:** Food and grocery stores can provide plant-based starter kits and promote local vegan restaurants to encourage plant-based diets among their customers. - **Health and Wellness:** Health and wellness companies can offer personalized vegan coaching as part of their services to support individuals who are transitioning to plant-based diets. - **Hospitality:** Hospitality companies can promote local vegan restaurants in the areas where their properties are located, as well as offer plant-based options on their menus to encourage plant-based diets among their guests. ## Related on Trend Hunter - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Plant-Based School Lunch Guides](https://www.trendhunter.com/trends/vegan-school-lunch-challenge.md) - [Branded Dairy-Free Initiatives](https://www.trendhunter.com/trends/oatbox-resoatlution-challenge.md) - [Expansive Vegan Candy Campaigns](https://www.trendhunter.com/trends/swizzels-campaign.md) - [Plant-Powered Breakfast Clubs](https://www.trendhunter.com/trends/wiiildy-good-breakfast-club.md) - [Branded Dairy-Free Challenges](https://www.trendhunter.com/trends/dairyfree-february.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md)