# Reverse Psychology TV Ads Actors Promote The Office with a Very Unusual Method By Ariel Weber | Published 2012-11-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/promote-the-office References: [facebook](http://www.facebook.com/rainnwilson) & [facebook](http://www.facebook.com/photo.php?v=10100183199408758) Two of the most hilarious characters from the [sitcom show](https://www.trendhunter.com/trends/chilis-scranton-branch) promote The Office by using [reverse psychology](https://www.trendhunter.com/trends/progressives-dr-rick). Rainn Wilson, the actor who plays uptight Dwight and who sits with Craig Robinson who plays Darryl, released the video to urge fans not to watch the show. While Robinson sits by supporting his friend, Wilson consistently repeats how the show is "filth that will rot the brain." Throughout, he also repeats on numerous occasions, what time, what day and which network the show will be played on. For those who may not know, The Office airs at 9pm on Thursdays on [NBC](https://www.trendhunter.com/trends/the-office-set). Their style is very reminiscent of the sarcastic banter that typically goes on in one of its episodes. Unfortunately for many of its fans, the show is now in its final season, which is why it is a great opportunity to take the opposite advice in their video promoting The Office. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Reverse Psychology Advertising:** Opportunities for companies to create viral campaigns by using reverse psychology in advertising techniques. - **Sarcasm in Marketing:** Incorporating sarcastic banter in marketing techniques may increase engagement and humor among target audiences. - **Promoting Final Seasons:** Developing unique, out-of-the-box marketing strategies for promoting final seasons of TV shows or products may capture audience attention and increase engagement. ### Industries Being Reshaped - **Entertainment Industry:** The entertainment industry can take advantage of reverse psychology techniques in their advertising campaigns to create buzz and engage fans. - **Marketing Industry:** Marketing agencies can use sarcasm and reverse psychology as part of their advertising strategy to increase brand awareness and engagement. - **Consumer Goods Industry:** Consumer goods brands can use similar tactics to create unique and engaging promotional videos when promoting final or limited edition products. ## Related on Trend Hunter - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Sitcom Game Crossovers](https://www.trendhunter.com/trends/the-office-2.md) - [Streamlined Software Campaigns](https://www.trendhunter.com/trends/rule-your-business.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md)