# Smartphone Flash Mob Ads Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV By Andrew Sztein | Published 2013-03-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/promote-the-galaxy References: [mashable](http://mashable.com/2013/03/13/galaxy-s-iv-flash-mob) & [mashable](http://mashable.com/wp-content/uploads/2013/02/SamsungInvite.jpg) The new flagship [Samsung](https://www.trendhunter.com/trends/can-you-beat-the-box) smartphone is on its way, and the company has a toe-tapping way to promote the Galaxy IV; New York City flash mobs. While the flash mob that Samsung set up isn't as enormous as others we've seen on the Internet, there's just something fun and carefree about watching a bunch of guys in suits and bowler hats put on a show on a public street. The stunt begins with the dapper gentlemen setting up an impromptu cardboard box telling the public to be "ready 4 the next Galaxy." The dancers enter and exit with contagious aplomb as their sweet moves promote the Galaxy in ways a technical demonstration never could. It's interesting to see how big companies promote their products using Internet trends and memes in unique ways. In this case, I think Samsung found a quirky and fun way to promote the Galaxy IV. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Flash Mob Marketing:** Using flash mobs in marketing campaigns to create a fun and unique way to promote a product. - **In-the-moment Advertising:** Creating advertisements that happen spontaneously, in the moment, to grab attention and create a buzz. - **Non-traditional Advertising:** Breaking away from traditional advertising methods to engage consumers in new and exciting ways. ### Where This Applies - **Mobile Technology:** Mobile device companies can use flash mobs to bring attention to new product releases in a creative and engaging way. - **Entertainment:** Movie studios and TV networks can use flash mobs to promote upcoming films and shows to create buzz and excitement among fans. - **Retail:** Retail companies can use flash mobs to create a memorable and entertaining experience for customers, encouraging them to return and to tell others about the brand. ## Related on Trend Hunter - [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md)