# Fact-Based TV Show Advertorials Netflix and the Wall Street Journal Team up to Promote 'Narcos' By Christopher Magsambol | Published 2015-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/promote-narcos References: [adage](http://adage.com/article/digital/netflix-latest-native-ad-showpiece-narcos-wsj/300478/?utm_campaign=SocialFlow&utm_source=Twitter&utm_medium=Social) & [fastcocreate](http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos) [Netflix](https://www.trendhunter.com/trends/affordable-netflix) has approached the [Wall Street Journal](https://www.trendhunter.com/trends/windooh) for a collaborative native advertising campaign to promote 'Narcos'. The latest Netflix success Narcos is absolute binge-watching heaven and chronicles the true story of the rise and fall of drug lord Pablo Escobar. The narrative is told from the perspective of a real life American DEA agent who was highly involved in the chase to take down the drug lord. The Wall Street Journal has come out with a long-form article called 'Cocainenomics' that outlines and explains cocaine as a business. The journal uses reporting, video interviews with DEA agents, photos and even an interactive map to better explain the history of the cocaine industry. [Native advertising continues to increase](https://www.trendhunter.com/trends/legitimate-you) as newspapers try to attract the attention of younger viewers. Cocainenomics can not only promote Narcos, but can act as a historical and factual backstory for those interested in the show. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Native Advertising:** Opportunity to create collaborative native advertising campaigns to promote TV shows and build engagement with younger viewers. - **Long-form Content:** Potential for newspapers and media outlets to create in-depth, informative articles and videos to provide historical and factual backstories for TV shows. - **Interactive Storytelling:** Innovation opportunity to use interactive maps, video interviews, and other multimedia elements to enhance storytelling and engage audiences. ### Sectors Adopting This - **Media and Entertainment:** Disruptive innovation opportunity for media companies to leverage native advertising and long-form content to attract younger viewers and generate engagement. - **Advertising and Marketing:** Opportunity for advertisers to collaborate with media outlets in creating native advertising campaigns that provide informative and engaging content to promote TV shows. - **Technology and Multimedia:** Opportunity to develop interactive storytelling tools and platforms that incorporate multimedia elements such as interactive maps and video interviews. ## Related on Trend Hunter - [Wholesome Kingpin Ads](https://www.trendhunter.com/trends/popcorners-super-bowl.md) - [Ad-Supporting Streaming Services](https://www.trendhunter.com/trends/affordable-netflix.md) - [Spicy Streaming Service Snacks](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md) - [Gen Z Advertising Initiatives](https://www.trendhunter.com/trends/tubi-2.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md)