# Illiteracy-Combating Campaigns This UK-Based Campaign Aims to Promote Literacy Across the Globe By Katherine Pendrill | Published 2016-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/promote-literacy References: [fastcocreate](http://www.fastcocreate.com/3056995/alphabet-of-illiteracy-highlights-how-reading-can-help-save-the-world?partner=rss) & [projectliteracy](http://www.projectliteracy.com/abc) 'Project Literacy' is a UK-based campaign that aims to promote literacy by showing how the issue impacts other [global crises](https://www.trendhunter.com/trends/public-education-campaign). While illiteracy may seem like a standalone issue, the problem actually impacts many other global challenges. This campaign seeks to raise awareness about the need to combat illiteracy across the globe. 'Project Literacy' is a campaign that consists of an A to Z list of global problems that are worsened by the inability to read. The 'Alphabet of Illiteracy' includes 26 different sculptures, each of which depict a different world problem such as AIDS, infant mortality and drug abuse. The sculptures are featured in an online film, as well as several [print ads and outdoor posters](https://www.trendhunter.com/trends/outdoor-advertising-campaign). The goal of the ads is to raise awareness about the issue and promote literacy around the world. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Digital Literacy:** Disruptive innovation opportunity: Developing digital literacy programs to address the growing need for technological skills in a digital-dependent world. - **Literacy for Sustainable Development:** Disruptive innovation opportunity: Creating literacy programs that integrate sustainable development concepts to empower individuals and communities to address environmental and social challenges. - **Mobile Learning:** Disruptive innovation opportunity: Implementing mobile learning platforms and apps to provide accessible and interactive literacy education to underserved populations. ### Industries Being Reshaped - **Education Technology:** Disruptive innovation opportunity: Developing innovative edtech solutions that combine literacy development with interactive learning experiences and personalization. - **Nonprofit Organizations:** Disruptive innovation opportunity: Leveraging technology and partnerships to scale up literacy programs and reach marginalized populations in a cost-effective and impactful manner. - **Publishing and Media:** Disruptive innovation opportunity: Collaborating with literacy campaigns to create engaging and informative content that promotes literacy and raises awareness about global challenges. ## Related on Trend Hunter - [Early Literacy Campaigns](https://www.trendhunter.com/trends/everything-starts-with-reading.md) - [Childhood Literacy-Promoting Initiatives](https://www.trendhunter.com/trends/childhood-literacy.md) - [Educational Charity Campaigns](https://www.trendhunter.com/trends/learning-palooza.md) - [Children's Illustrated Book Campaigns](https://www.trendhunter.com/trends/one-in-100-initiative.md) - [Spelling-Error Campaigns](https://www.trendhunter.com/trends/jimmy-deans.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Collaborative Nonprofit Group Campaigns](https://www.trendhunter.com/trends/little-labels-big-impact-campaign.md) - [Speech-to-Text Assistive Pens](https://www.trendhunter.com/trends/literacy-pen.md)