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# Body-Positive Hairy Jewelry
Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment

By Kalin Ned | Published 2018-03-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/promote-female-empowerment
References: [naamaagassi](https://www.naamaagassi.com/en/projects/77)

Designer Naama Agassi seeks to promote female empowerment through taking charge of one's own body in the best possible way. Her exceptionally unique 'Hairy Jewelry' series does not include the conventional casual tiara, clip or hair accessory. It is actually a collection of fringed jewelry that is designed to be worn in areas of the body that are traditionally considered unattractive for females. Naama Agassi seeks to produce a "renewed aesthetic appreciation" for the "cultural conception of [female body hair](https://www.trendhunter.com/trends/billie-chia-pet)" with [sculptural pieces](https://www.trendhunter.com/trends/sculptural-jewelry-piece) that include hairiness in the eyebrow, navel, ear and armpit regions.

To promote female empowerment means to rewrite unrealistic and unfair social constructs by motivating women to be who they are and express themselves through ways they feel comfortable with.

Photo Credits: [Dafna Talmon](https://www.dafnatalmon.com/)

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 86% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Body-positive Jewelry:** Creating unique body jewelry to help women embrace and celebrate their bodies for increased self-love and confidence.
- **Unconventional Beauty Standards:** Challenging societal beauty standards by designing and promoting unconventional beauty trends.
- **Gender-neutral Accessories:** Creating gender-neutral accessories that embrace and celebrate the uniqueness of all individuals.

### Sectors Adopting This

- **Fashion and Accessories:** Opportunity in designing unique accessories to promote diverse expressions of beauty and empower individuals to embrace their unique qualities.
- **Body Positivity and Wellness:** Supporting body positivity by promoting self-love and acceptance through fashion and wellness.
- **Marketing and Advertising:** Opportunity to shift the media presentation of beauty ideals and promote more inclusive and diverse representations.

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- [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md)
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- [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md)
- [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md)
