# Health-Conscious Gluten-Free Bagels Promise Gluten Free is Launching Two New Bagels at Sainsbury's By Michael Hemsworth | Published 2024-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/promise-gluten-free References: [retailtimes](https://retailtimes.co.uk/fastest-growing-free-from-bakery-brand-in-the-uk-promise-gluten-free-launches-two-new-bagels-with-sainsburys/) & [promiseglutenfree](https://www.promiseglutenfree.com)  [Promise](https://www.trendhunter.com/trends/blueberry-tart-cherry-smoothie) Gluten Free has announced it will be launching its latest [free-from bagels](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range) at Sainsbury's as part of the brand's continued growth in the baked goods industry. The bagels come in two varieties and are expected to be a hit amongst consumers who need to avoid gluten for health reasons or who are simply seeking out a healthier, free-from alternative to conventional baked goods. The products from the Ireland-based brand respond to the increasing demand for health-conscious baked goods that balance convenience with flavor. CEO Patrick O'Sullivan commented on the bagels from Promise Gluten Free saying, "We have worked hard to continue innovating to make nutritious and great tasting products every day. Promise is bridging the gap between gluten free and mainstream bread which means there is massive growth potential for our brand. We are very appreciative and delighted that [Sainsbury’s](https://www.trendhunter.com/trends/jargon-co) has agreed to expand the Promise range further in their stores, bringing our world-class gluten-free products to more UK consumers than ever before.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 27% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Baked Goods:** The increasing demand for health-conscious baked goods that balance convenience with flavor creates opportunities for innovative brands like Promise Gluten Free. - **Gluten-free Alternatives:** Consumers who need to avoid gluten for health reasons or are seeking healthier, free-from alternatives to conventional baked goods drive the market for gluten-free bagels. - **Mainstreaming Gluten-free:** Bridging the gap between gluten-free and mainstream bread presents massive growth potential for brands like Promise Gluten Free. ### Industries Being Reshaped - **Baked Goods:** The baked goods industry is seeing continued growth, driven in part by consumer demand for health-conscious and gluten-free options. - **Food Retail:** Retailers like Sainsbury's have the opportunity to meet the increasing demand for health-conscious and gluten-free alternatives by expanding their offering of products like Promise Gluten Free bagels. - **Health and Wellness:** The health and wellness industry benefits from the rising interest in gluten-free options and the availability of convenient, delicious alternatives like Promise Gluten Free bagels. ## Related on Trend Hunter - [Gluten-Free NY-Style Bagels](https://www.trendhunter.com/trends/glutenfree-bagels.md) - [Artisan-Quality Bread Products](https://www.trendhunter.com/trends/warburtons-products.md) - [Free-From Bakery Products](https://www.trendhunter.com/trends/warburtons-gluten-free.md) - [Gluten-Free Pizza Bagels](https://www.trendhunter.com/trends/mini-pizza-bagels.md) - [Fresh Gluten-Free Pasta Products](https://www.trendhunter.com/trends/dellugo-gluten-free.md) - [Pillowy Gluten-Free Bread Products](https://www.trendhunter.com/trends/soft-white-wraps.md) - [Better-for-You Bread Products](https://www.trendhunter.com/trends/new-york-bakery-breads.md) - [Seed-Infused Gluten-Free Breads](https://www.trendhunter.com/trends/warburtons-glutenfree.md) - [Health-Focused Low-Carb Bagels](https://www.trendhunter.com/trends/lowcarb-bagels.md)