# Slowly-Brewed Cold Tea Launches Promise Cold Brew Tea Revealed Two Products at Expo West 2020 By Daniel Johnson | Published 2020-03-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/promise-cold-brew-tea References: [bevnet](https://www.bevnet.com/news/2020/promise-cold-brew-tea-launches-at-expo-west-2020) & [promisebeverages](https://promisebeverages.com/) Promise Cold Brew Tea showcased new flavors at Expo West 2020, including 'African Hibiscus,' and 'Island [Mango](https://www.trendhunter.com/trends/mountain-dew-mango-rush).' All of the products form Promise Cold Brew Tea are created using high quality and natural ingredients. The drinks contain five or fewer calories, and consumers who purchase the tea will also be supporting water initiatives around the world. The cold brew teas are also in bag form, which allows the owner to consume at their own pace. The products are created using slow cold brewing methods, as well as all-natural ingredients. The African Hibiscus flavor has a fruity taste with hints of pomegranate and citrus. The Island mango combines mango flavors with black tea. Promise Cold Brew Tea is available from [Amazon](https://www.trendhunter.com/trends/lipton-teas-infusions) and some [Whole Foods](https://www.trendhunter.com/trends/halfday-tropical-tea) locations. Image Credit: Promise Cold Brew Tea ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Slow Cold Brewing of Tea:** Opportunity for tea companies to innovate by offering slow cold brewing methods and natural ingredients to create new tea flavors. - **Low-calorie Beverages:** Opportunity for beverage companies to innovate and offer low-calorie alternatives using natural ingredients, while still maintaining taste. - **Socially Conscious Products:** Opportunity for companies to create products that support social initiatives, such as water initiatives, and promote conscious consumerism. ### Industries Being Reshaped - **Tea Industry:** Companies in the tea industry can benefit from incorporating slow cold brewing techniques and natural ingredients to create new tea flavors. - **Beverage Industry:** Companies in the beverage industry can benefit from creating low-calorie alternatives using natural ingredients and slow cold brewing methods. - **Socially Conscious Consumer Goods Industry:** Companies in this industry can innovate by creating more socially conscious products that support social initiatives and conscious consumerism. ## Related on Trend Hunter - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Exotically Flavored Cold-Brew Teas](https://www.trendhunter.com/trends/kaytea-mango-yuzu.md) - [Tropical Iced Tea Flavors](https://www.trendhunter.com/trends/halfday-tropical-tea.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md)