# Scannable Public Libraries Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens By Shiori Mine | Published 2012-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/projekt-ingeborg References: [springwise](http://www.springwise.com/media_publishing/in-austria-virtual-library-contained-public-qr-code-stickers/) & [pingeb.org](http://pingeb.org/) To encourage citizens who are increasingly glued to the Internet to get out and read, the Austrian city of Klagenfurt launched Projekt Ingeborg -- a virtual library that is uncovered through a series of QR codes. These scannable yellow stickers were placed across the city, concentrating on areas with stationary citizens. Bus stops in particular were targeted, since what do most people do while waiting for public transit? Twiddle with their phones, no doubt. After the sticker is scanned with a smartphone, the code redirects citizens to [classic novels and titles](https://www.trendhunter.com/trends/personal-library), like Shakespeare. Projekt Ingeborg is meant to encourage people to rediscover literature through an interactive, augmented reality. While many may not find going to a library all that exciting, the mystery behind the Projekt Ingeborg QR codes peaks common curiosity. The team hopes to expand the program to offer [MP3s or stories](https://www.trendhunter.com/trends/read-like-you-listen) by young authors. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Libraries:** The use of QR codes to access digital libraries offers a new way for individuals to discover and engage with classic literature. - **Interactive Reading:** The augmented reality experience of scanning QR codes in public spaces encourages individuals to rediscover the joy of reading. - **Mobile Access to Literature:** Expanding the program to offer MP3s or stories by young authors provides a convenient and modern way for people to access literature on their smartphones. ### Sectors Adopting This - **Publishing:** Publishers can leverage the trend of virtual libraries to attract new readers and promote their catalog of classic literature. - **Digital Marketing:** Brands can partner with virtual libraries to sponsor QR codes and gain exposure to tech-savvy book lovers in public spaces. - **Education:** Educational institutions can incorporate the interactive reading experience of QR codes into their curriculum to make literature more engaging for students. ## Related on Trend Hunter - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Mobile Reading Pavilions](https://www.trendhunter.com/trends/library-of-us.md) - [AR-Powered Library Experiences](https://www.trendhunter.com/trends/national-library-board-of-singapore.md) - [AI-Powered Choose-Your-Own Adventure Books](https://www.trendhunter.com/trends/playbrary-gpt.md) - [Mobile Glass Libraries](https://www.trendhunter.com/trends/la-libreria.md) - [Library-Bound Micro-Learning Apps](https://www.trendhunter.com/trends/microlearning-app.md) - [Accessible Subway QR Codes](https://www.trendhunter.com/trends/colorful-qr-codes.md) - [Virtual Library Experiences](https://www.trendhunter.com/trends/the-library-at-night.md) - [Literary Tourism Innovations](https://www.trendhunter.com/trends/jane-austen-festival.md)