# Black-Out Wrist Wear Projects Watches Launches Totally Dark ‘Twilight' Design By Rachel | Published 2009-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/projects-watches-twilight References: [coolhunting](http://www.coolhunting.com/archives/2009/06/new_projects_wa.php) & [watchismo](http://www.watchismo.com/projects-watches.aspx) Projects Watches have released three new styles - the Iridium, [Chroma](https://www.trendhunter.com/trends/erin-tracy) and Twilight. Sorry teen movie fans, not that ‘Twilight.’ The ‘Twilight’ watch by [Project Watches](https://www.trendhunter.com/trends/lets-dive-by-ds-durga) is a great design though, despite not being vampire-inspired (or perhaps because of that), the watch goes from a regular watch to a [blacked-out look](https://www.trendhunter.com/trends/classic-fusion-all-black-camo) rather quickly, giving you a window of opportunity to see the time. This watch, and the other innovative designs, are sold online. Check out the Project Watches ‘Twilight’ timepiece and the other styles above. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Black-out Wrist Wear:** Disruptive innovation opportunity: Explore new ways to integrate black-out technology into wrist-wear for a sleek and modern aesthetic. - **Dark Design:** Disruptive innovation opportunity: Develop products with the ability to transition from a regular design to a dark or blacked-out appearance. - **Online Sales:** Disruptive innovation opportunity: Create an online platform optimized for selling innovative wrist-wear designs to reach a wider customer base. ### Where This Applies - **Watch Industry:** Disruptive innovation opportunity: Rethink traditional watch designs by incorporating unique features like black-out technology. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with watch manufacturers to create innovative wrist-wear designs that cater to modern fashion trends. - **E-commerce Industry:** Disruptive innovation opportunity: Develop an e-commerce platform specifically focused on selling unique and innovative wrist-wear designs to the online consumer market. ## Related on Trend Hunter - [Stealthy Blacked-Out Timepieces](https://www.trendhunter.com/trends/unimatic-allblack-series.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Stealthy Black Watches](https://www.trendhunter.com/trends/unimatic-x-maxfield.md) - [Space Exploration-Inspired Watches](https://www.trendhunter.com/trends/black-snoopy-moonswatch.md) - [Glowing Nighttime-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-black-series.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md)