# In-Store Projected Displays Leong Leong Creates an Artistic Atmosphere for R13's Flagship Store By Kalin Ned | Published 2019-12-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/projected-display References: [dezeen](https://www.dezeen.com/2019/11/10/leong-leong-monolithic-r13-flagship-store/) & [leong-leong](https://leong-leong.com/) Projected displays adorn the otherwise pared-back aesthetic of the R13 Denim's first flagship store which is located in the SoHo neighborhood of New York City. The brick-and-mortar destination boasts exposed red brick and piping, as well as a few monolithic display structures that infuse the industrial atmosphere with some [minimalist modernism](https://www.trendhunter.com/trends/retail-environment). Architectural firm Leong Leong accents R13 Denim's presence in retail by elevating the large blocks with an [LED screen show](https://www.trendhunter.com/trends/josmo). The projected displays showcase "footage of 1980s-era London streetwear." In addition, this feature is fully programmable and the firm plans to change the screen show seasonally to match R13 Denim's future collections. This adaptability ensures a more targeted, thematic and immersive experience for visitors of the flagship store. Photo Credits: [Naho Kubota](https://nahokubota.com/) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Projected Displays:** There is an opportunity to use projected displays in retail to create an immersive and adaptable experience for customers. - **LED Screen Shows:** LED screen shows can be programmed to change seasonally to match a brand's future collections, keeping the retail experience up-to-date and targeted. - **Minimalist Modernism:** The trend towards minimalist modernism in architecture can be adopted in retail to create a simple, yet impactful aesthetic. ### Sectors Adopting This - **Retail:** The use of projected displays and LED screen shows can enhance the in-store experience and increase customer engagement. - **Architecture:** Architectural firms can apply minimalist modernism principles to retail design to create impactful and memorable spaces. - **Fashion:** Using projected displays to showcase footage or imagery of a brand's history or inspiration can create a deeper connection between the brand and the customer. ## Related on Trend Hunter - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Gallery-Like Elevated Retail Designs](https://www.trendhunter.com/trends/leica-store-gallery.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)