# Creative Charity T-Shirts Proceeds from Project White T-Shirt Goes to Designers Against Aids By Meghan Young | Published 2009-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-white-t-shirt References: [dazeddigital](http://dazeddigital.com/view/default.aspx?Category=19&ArticleID=6150&PageNum=1) & [projectwhitetshirt](http://www.projectwhitetshirt.com/) It’s true what Dazed Digital’s Susie Bubble (a.k.a. Style Bubble) says, there are many [designer t-shirt collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch), especially for charity—but I also agree that Project White T-Shirt is different from those prior. First of all, the creative caliber of designers accumulated is simply impressive. Put together by creative studio Triple Major’s Ritchie Chan, Project White T-Shirt involves [31 designers](https://www.trendhunter.com/trends/black-market). From simple adjustments to outrageous designs, check out the outcomes in the gallery above. With all proceeds going to [Designers Against Aids](https://www.trendhunter.com/trends/hivaids-prevention), they are currently being showcased in L.A. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Charitable Fashion:** Opportunity to disrupt traditional retail models by designing fashion collaborations with proceeds donated to a charitable organization. - **Designer Collaborations:** Innovative collaborations between designers and artists to create unique fashion items while raising funds for a cause. - **Fashion with a Cause:** Growing demand for fashion items that not only look good but also support a social or environmental cause is creating opportunities for socially responsible businesses. ### Who This Affects Most - **Fashion Retail:** Potential to explore new retail models by partnering with designers and artists to create unique fashion items while benefiting charitable organizations. - **Nonprofit:** Opportunities to collaborate with the fashion industry to raise funds for various causes and to market themselves in a new light. - **Creative Industries:** Collaborations between designers and artists to create unique fashion items for charitable causes, thereby tapping into a socially responsible market. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md)