# Sandwich-Inspired Fashion Shows The Project SUBWAY Collection Uses Packaging to Create Couture By Sarah St.Jules | Published 2013-09-12 | Updated 2013-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-subway References: [psfk](http://www.psfk.com/2013/09/subway-sandwich-high-fashion-clothes.html) & [twitter](https://twitter.com/search?q=) The Project SUBWAY fashion show was held to challenge designers and to promote the sandwich brand. The event was organized to look like a traditional fashion show, complete with runways and models. However, the designers had a challenge -- they could only create pieces with items found in a Subway sandwich shop. Forcing creativity, the final dresses were incredible. There was a mix of plastic bags, napkins and gift cards that all went into creating stunning couture. Since this was a competition, there were judges such as Jared the Subway guy, and they had to assign a winner. The best looks will be displayed in a restaurant in New York, and they all get to eat for free during the month of September. The Project SUBWAY fashion show was a huge success, and it proved that packaging materials can look fabulous. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Fashion:** There is a growing trend of using unconventional materials, such as packaging materials, to create unique and sustainable fashion pieces. - **Creative Constraints:** Designers are embracing challenges that force them to think outside the box and find innovative solutions using limited resources. - **Branded Collaborations:** Collaborations between fashion brands and food or beverage companies are becoming popular, giving rise to unique and attention-grabbing collections. ### Sectors Adopting This - **Fashion:** The fashion industry can explore opportunities to incorporate upcycling and unconventional materials into their designs, creating eco-friendly and statement-making fashion pieces. - **Food and Beverage:** Food and beverage companies can consider partnering with fashion brands to create limited-edition collections that showcase their brand through creative and unexpected designs. - **Packaging:** The packaging industry can explore innovative ways to design materials and packaging that can be repurposed or upcycled into fashion and other creative applications. ## Related on Trend Hunter - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Curated Sandwich Menus](https://www.trendhunter.com/trends/subway-sandwiches.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Premium QSR Deli Sandwiches](https://www.trendhunter.com/trends/deli-heroes.md) - [Miniature Sub Sandwiches](https://www.trendhunter.com/trends/worls-smallest-sub.md) - [Sandwich Catering Programs](https://www.trendhunter.com/trends/subway-catering-program.md)