# Immediate Shopping Apps Project September Allows Shoppers to Click an Image to Buy By Meghan Young | Published 2016-04-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/project-september References: [fastcompany](http://www.fastcompany.com/3058755/gilt-groupes-founder-launches-new-shopping-app/1) & [projectseptember](https://projectseptember.com/) Businesses are understanding the power of social media in such a way that apps are now popping up that capitalize on the platforms; take [Project September](https://www.trendhunter.com/trends/pinterest-tv) as the perfect example. As though inspired by [Instagram](https://www.trendhunter.com/trends/facebook1), it allows users to post photos and others to click on those images in order to buy items they like on the spot. Created by Alexis Maybank, founder of [Gilt Groupe](https://www.trendhunter.com/trends/gamified-shopping-app), Project September is highly visual because of this feature. Designed to look like a spread in a fashion magazine, it is also very easy to use. Users can follow friends, influencers and brands to see a slew of content, swiping left and right to go from photo to photo. Bloggers, fashion editors, celebrities, and others will also get commission from each purchase. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Image-based Shopping:** Apps and platforms that leverage visual content for direct purchasing create a new space for businesses to easily reach customers and facilitate transactions. - **Social Media E-commerce:** The convergence of social media and e-commerce provides innovative opportunities for businesses to showcase their products directly to potential customers in a way that feels authentic and natural. - **In-app Purchasing:** The integration of purchase functionality within apps themselves can streamline the purchase experience and reduce buyer friction, creating new opportunities for businesses to capture impulse sales. ### Who This Affects Most - **Fashion and Apparel:** Image-based shopping apps like Project September are tailor-made for the fashion and apparel industry, allowing customers to easily browse and purchase fashion items with minimal friction. - **Social Media Marketing:** Social media marketing firms can leverage e-commerce features like Project September's to directly connect brand influencers with their followers, creating new opportunities for monetization. - **Mobile App Development:** As in-app purchasing gains momentum, mobile app developers have an opportunity to take advantage of this trend by integrating purchasing options into their own offerings, thereby creating more seamless user experiences. ## Related on Trend Hunter - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md) - [Fashion-Focused AI Applications](https://www.trendhunter.com/trends/findgpt.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md)