# Reality Star Clothing Collections This Project Runway Winner's New Line is Now in JC Penny Stores By Katherine Pendrill | Published 2016-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-runway-winner References: [refinery29](http://www.refinery29.com/2016/09/122289/project-runway-ashley-nell-tipton-jcpenney-collection) & [jcpenney](http://www.jcpenney.com/g/boutique-women/N-bwo3xZ1z0pvfj?cmJCP_T=G1&cmJCP_C=D5&cm_mmc=Affiliates-_-TnL5HPStwNw-_-1-_-10&utm_medium=affiliate&utm_source=TnL5HPStwNw&utm_campaign=1&utm_content=10&siteID=TnL5HPStwNw-ER3yGlVMeBgn7ryifPhbw) Project Runway winner [Ashley Nell Tipton](https://www.trendhunter.com/trends/bluebella-and-ashley-williams) recently debuted her first collection at JC Penny stores across the US. As the first plus-sized contestant to win the fashion design competition, Tipton's new collection represents a step towards making [plus-size clothing more widely accessible](https://www.trendhunter.com/trends/curve-by-the-shirt-company) for women. Tipton's new collection is called 'Ashley Nell Tipton for Boutique+' and it consists of 19 pieces that have been exclusively designed for plus-sized women. With sizes running up to 30W/5X, the new collection provides plus-size shoppers with an impressive range of [fashion-forward options](https://www.trendhunter.com/trends/the-plus-one-edit). The collection is also unique in that it eschews antiquated guidelines about plus-size dressing with stylish garments such as bodycon dresses, horizontal strips and ornate prints. As Tipton explains, "I wanted to create something that went against all the rules for plus-size [women], all the things that people tell us to stay away from." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Plus-size Fashion:** Designing fashionable clothing options exclusively for plus-sized women creates opportunities to disrupt the fashion industry and cater to an underserved market. - **Body Positivity:** Promoting body positivity and challenging traditional beauty standards opens the door for disruptive innovation in the fashion industry, leading to inclusive and diverse clothing collections. - **Breaking Stereotypes:** Creating clothing lines that defy societal stereotypes and challenge established norms offers disruptive opportunities to redefine the fashion industry and cater to diverse customer needs. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from disruptive innovation by creating inclusive and fashionable clothing lines for plus-sized women, tapping into a lucrative and underserved market. - **Retail:** Retailers have the opportunity to embrace body positivity and cater to diverse customer needs by stocking and promoting fashion-forward plus-size clothing collections. - **Media and Entertainment:** Media and entertainment industries can contribute to breaking stereotypes and promoting body positivity by featuring diverse fashion designers and their inclusive clothing collections. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Jingle-Inspired Holiday Collabs](https://www.trendhunter.com/trends/jingle-ball-collection.md)