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# Risque Royalty-Inspired Advertising
This Project Runway Ad Stripped Down Its Models

By Sarah St.Jules | Published 2013-07-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/project-runway-ad
References: [adweek](http://www.adweek.com/adfreak/project-runway-billboard-season-12-awash-naked-models-will-run-la-after-all-151111) & [usmagazine](http://www.usmagazine.com/entertainment/news/nude-project-runway-billboard-banned-in-la-deemed-obscene-2013107)

Reality television has been known for its trashy content and attention getting techniques, and this Project Runway ad did not disappoint with this scandalous picture.

This [ad campaign](https://www.trendhunter.com/trends/people-will-talk) features a gorgeous queen Heidi Klum alongside Tim Gunn in a royalty-inspired setting. On the floor, grovelling at their feet, are the models who participate in the show completely naked. Although fashion is known for not being afraid of nudity, this campaign almost didn't get published. Originally consider too hot to post, there was fear that it would never get off the ground. The backers for the ad went through, and this campaign will be displayed in L.A in order to promote the [new season of the show](https://www.trendhunter.com/trends/selkies-the-libertine-collection).

This Project Runway ad proves that sometimes it is possible to be too sexy, but that [naked people grovelling](https://www.trendhunter.com/trends/velvet-heat) at the feet of others doesn't cross that line.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 46% | Activity: 18% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Risque Advertising:** Explore the trend of provocative advertising campaigns that push boundaries and generate buzz.
- **Reality TV Marketing:** Discover the trend of using reality television shows as a platform for marketing and promotion.
- **Controversial Fashion Campaigns:** Uncover the trend of fashion campaigns that court controversy and challenge societal norms.

### Sectors Adopting This

- **Fashion and Apparel:** Discover disruptive opportunities in the fashion industry to create boundary-pushing campaigns that grab attention.
- **Entertainment and Media:** Explore how the entertainment industry can leverage reality television shows for innovative marketing and promotional strategies.
- **Advertising and Marketing:** Identify opportunities for advertisers and marketers to create provocative campaigns that generate controversy and spark conversations.

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