# Dirty Model Ads Philippines' Promotion 'Project Runaway' Satirizes 'Project Runway' By Katie Cordrey | Published 2010-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/project-runaway References: [osocio.org](http://osocio.org/message/dirty_pictures_of_models/) & [bulatlat](http://www.bulatlat.com/main/2010/05/06/gabriela-highlights-project-runaway-the-election-season-collection/) 'Project Runaway' was created by the Filipina woman's organization Gabriela as part of the annual woman's suffrage celebrations and to express displeasure with the exiting President Gloria Macapagal Arroyo. The promotional copy reads, "This season’s collection. See how poverty and corruption came into fashion. Project Runaway -- A [satirical fashion show](https://www.trendhunter.com/trends/underpaid-women)." The show itself featured a 30-piece collection of [haute couture gowns and dresses](https://www.trendhunter.com/trends/la-robe-ketchup) by [well-known designers](https://www.trendhunter.com/trends/endless-runway). Each design is meant to be a commentary on current social and political issues. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Satirical Fashion Shows:** Creating satirical fashion shows that use haute couture to comment on social and political issues presents a disruptive innovation opportunity. - **Social Commentary in Fashion:** Incorporating social commentary into fashion designs as a means of expression and activism creates a disruptive innovation opportunity. - **Political Artistic Performances:** Organizing artistic performances that use fashion and design as a platform to critique political figures and systems presents a disruptive innovation opportunity. ### Where This Applies - **Fashion:** The fashion industry can take advantage of the trend of incorporating social and political commentary into designs to engage consumers and drive conversations. - **Art:** The art industry can explore the use of fashion and design as a medium for political expression and critique, opening up new avenues for artists. - **Event Planning:** Event planning professionals can offer unique and thought-provoking fashion shows that take a satirical approach to current social and political issues, catering to an audience looking for unconventional experiences. ## Related on Trend Hunter - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Model-Backed Carrying Capsules](https://www.trendhunter.com/trends/catriona-gray.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)