# Wrestler-Made Knit Sneakers Under Armour Releases a First Look at The Project Rock 1 By Amy Duong | Published 2018-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-rock-1 References: [hypebeast](https://hypebeast.com/2018/5/under-armour-project-rock-1-official-look) & [underarmour](https://www.underarmour.com/en-us/ua-project-rock-1/pid3020788-401) Actor and wrestler Dwayne 'The Rock' Johnson launched his Project Rock 1 sneaker, created in collaboration with sportswear label [Under Armour](https://www.trendhunter.com/trends/fox-1). The Project Rock 1 silhouette boasts a high-top ankle cut and is constructed from knit materials all across the uppers in a dark navy blue tone. This hue contrasts on top of the white midsole that it rests on top of. Additionally, the heel is a semi-translucent one-piece Micro G, which gives the overall shoe a [technical visual aesthetic](https://www.trendhunter.com/trends/satisfy-therocker) and feel to it. The design of the Project Rock 1 sneakers keeps its branding details relatively muted, with Under Armour accents on the lateral and outsole, and The Rock's Stealth Bull motif on the back. The [collaborative shoes](https://www.trendhunter.com/trends/angel-reese-1) are set to drop on May 28th and will be available online at Under Armour. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **High-top Knit Sneakers:** Disruptive innovation opportunity: Explore advancements in knit materials to create breathable and lightweight high-top sneakers. - **Muted Branding:** Disruptive innovation opportunity: Experiment with minimalist branding techniques to create a sleek and understated aesthetic that appeals to consumers. - **Collaborative Sneaker Collections:** Disruptive innovation opportunity: Foster more collaborations between athletes, celebrities, and sportswear brands to create unique and highly desirable sneaker offerings. ### Sectors Adopting This - **Sportswear:** Disruptive innovation opportunity: Develop advanced sneaker technologies and materials that enhance performance and provide superior comfort for athletes. - **Fashion:** Disruptive innovation opportunity: Integrate sportswear elements into fashion footwear to create stylish and functional sneakers that cater to a broader consumer base. - **E-commerce:** Disruptive innovation opportunity: Leverage online platforms to create exclusive and highly anticipated product launches, generating increased excitement and demand. ## Related on Trend Hunter - [Bold-Colored Accented Sneakers](https://www.trendhunter.com/trends/fox-1.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Inaugural Apparel Brand Sneakers](https://www.trendhunter.com/trends/gymshark-x-rad-sneakers.md) - [Athlete-Collaborative Neutral Sneakers](https://www.trendhunter.com/trends/nike-book-1.md) - [Prickly Monochromatic Sleek Footwear](https://www.trendhunter.com/trends/mostro-3d-1.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Dynamic Technical Sneaker Models](https://www.trendhunter.com/trends/therocker.md) - [Rapper Signature Dynamic Footwear](https://www.trendhunter.com/trends/mostro-disccord.md)