# Upcycled Bedding Sleepwear Westin Hotels and Resorts' Project Rise: ThreadForward Reweaves Linens By Laura McQuarrie | Published 2018-03-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/project-rise-threadforward References: [cleantheworld.org](https://cleantheworld.org/textiles/#press%20release) & [starwoodhotels](https://www.starwoodhotels.com/westin/about/sleep.threadforward.html?EM=VTY_WI_THREADFORWARD_PROMOTION) There is a staggering amount of textile waste that comes from the hospitality industry, but [Westin Hotels and Resorts](https://www.trendhunter.com/trends/westin-heavenly-bed) is doing its part to reduce its environmental footprint with an initiative called Project Rise: ThreadForward. Project Rise: ThreadForward works with Clean the World in order to clean, process and reweave [hotel bed linens](https://www.trendhunter.com/trends/intelegente-fine-linen) so that they can be put to good use as [pajama sets for children](https://www.trendhunter.com/trends/remake-by-burberry) in need. These pajamas can be purchased online for $25 through Westin Hotels and Resorts, with proceeds donated to the non-profit organization Delivering Good. The playful sleepwear sets for kids boast a Westin color palette and the image of a child rising to the moon with a book in hand. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 22% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Textile Upcycling:** Explore innovative ways to repurpose textile waste and create new products. - **Sustainable Hospitality:** Embrace eco-friendly initiatives in the hospitality industry to reduce environmental impact. - **Socially Responsible Merchandise:** Develop products that support charitable causes and give back to the community. ### Where This Applies - **Textile Recycling:** Discover opportunities to recycle and transform textile waste into valuable materials. - **Hospitality:** Implement sustainable practices in hotels and resorts to promote environmental conservation. - **Apparel Retail:** Introduce socially responsible merchandise that resonates with consumers. ## Related on Trend Hunter - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Signature Hotel Brand Beds](https://www.trendhunter.com/trends/westin-heavenly-bed.md) - [Recycled Hotel Clothing Hangers](https://www.trendhunter.com/trends/paperform-hanger.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md) - [Sustainable Hotel Brand Pillows](https://www.trendhunter.com/trends/marriott-down-alternative-eco-pillow.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md) - [Hotel Brand Baby Linens](https://www.trendhunter.com/trends/baby-linen-set.md)