# Secondhand Social Change Project Repat Sells Used T-Shirts for a Good Cause By Christopher DeLuca | Published 2011-05-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/project-repat References: [netted.net](http://netted.net/2011/05/20/bring-it-back/#toggled) & [projectrepat.org](http://www.projectrepat.org/) The idea behind Project Repat is a simple yet brilliant one: find the best [secondhand T-shirts](https://www.trendhunter.com/trends/preowned-platform) and sell them to people who love irony and that frayed aesthetic. The company is innovative in that it is a nonprofit that uses the profits made from the sale of T-shirts to [donate to good causes](https://www.trendhunter.com/trends/heart-of-lifewear). Project Repat washes every shirt twice before any sale and stamps its logo on the fabric before sending it out the door. Project Repat is pushing the boundaries and thinking outside the box when it comes to giving back. The success of Project Repat is driven by its original business model and its ability to appeal to the desire for secondhand clothing. **Contact Information** Project Repat [website](http://www.projectrepat.org/) Project Repat on [Twitter](https://twitter.com/#!/ProjectRepat) Project Repat on[Facebook](http://www.facebook.com/ProjectRepat) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Secondhand Clothing:** Project Repat's innovative business model of selling used T-shirts to donate to good causes is disrupting the fashion industry. - **Circular Economy:** Project Repat promotes sustainability by giving new life to old clothes, creating an opportunity for disruptive innovation in the textile and fashion industries. - **Nonprofit E-commerce:** Project Repat's profitable business model rooted in charity work provides a new approach for nonprofits to generate revenue through e-commerce. ### Where This Applies - **Textile Industry:** Project Repat's upcycled T-shirts challenge traditional textile production and present opportunities for innovative circular economy business models. - **Fashion Industry:** Project Repat's emphasis on secondhand clothing and sustainability presents an innovation opportunity for a new wave of eco-friendly fashion brands. - **Nonprofit Sector:** Project Repat's unique business model, combining business and philanthropy, could disrupt the traditional fundraising model for nonprofit organizations. ## Related on Trend Hunter - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md)