# Environmentally Conscious Duds 'Project Recycling' Sells Sweet Shirts Made from Water Bottles By Jennifer Gosnell | Published 2012-07-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/project-recycling References: [projectrecycling.org](http://www.projectrecycling.org/) Project Recycling aims to reduce landfill waste in the United States by [recycling water bottles into T-Shirts](https://www.trendhunter.com/trends/unifi). The shirt itself is made of three broken down water bottles. The ambitious project has produced a great design that not only looks great, but features some awesome environmental information on the front so you can sport some cool eco facts. With the '500,000,000,000 Pounds of Waste Each Year' emblem across the front, you can use your shirt to encourage others to take a step back and think about their garbage. With only roughly 34 percent of garbage recycled every year in the United States, Project Recycling has taken it upon itself to lessen the load through the use of design. By buying the $29 shirt, you are making an investment in [reducing waste](https://www.trendhunter.com/trends/regeneration-nation) and encouraging others to do the same. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recycled Fashion:** Creating clothing items from recycled materials presents an opportunity for disruptive innovation in the fashion industry. - **Environmental Messaging:** Incorporating environmental information and messages into products allows for disruptive innovation in advertising and marketing. - **Waste Reduction Initiatives:** Taking action to reduce landfill waste through innovative projects like Project Recycling offers opportunities for disruptive innovation in the waste management industry. ### Sectors Adopting This - **Fashion:** The fashion industry can adopt the concept of using recycled materials to create unique and sustainable clothing, leading to disruptive innovation in the sector. - **Advertising:** Brands can explore incorporating environmental messaging into their products to engage consumers and disrupt traditional advertising methods. - **Waste Management:** Innovative initiatives like Project Recycling can inspire disruptive innovation in the waste management industry by promoting sustainable practices and reducing landfill waste. ## Related on Trend Hunter - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [Sustainable Golf Capsules](https://www.trendhunter.com/trends/hudson-recycled-polos.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Upcycled Skateboard Projects](https://www.trendhunter.com/trends/project-rpsd.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md)