# Weather-Defying Sport Experiences The Nike Project North Blogger Event is an Adventurous Campaign By Meghan Young | Published 2014-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/project-north References: [facebook](https://www.facebook.com/NikeWomenCanada) A few bloggers, social media experts and athletes were treated to a surprise adventure officially dubbed Project North. Put together by Nike, it not only put the participants through their paces, but also such cold weather gear as the [Nike Pegasus 31 Flash](http://www.trendhunter.com/trends/nike-flash-pack) and Shield Max Jacket. Braving the snow and chill high up on the Bugaboos mountain range in British Columbia, Canada, the group of lucky individuals were led through runs and [NTC workouts](http://www.trendhunter.com/trends/nike-training-club-app) by none-other-than Nike Master Trainer Eva Redpath herself. Project North is a fine example of a brand creating an exciting experience that can be shared via social media to thousands of fans. The spectacular images and stories documented by the participants will inspire others to '[choose their own winter](http://www.trendhunter.com/trends/choose-your-winter),' which is Nike's current motto. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Cold Weather Adventures:** Opportunity for outdoor brands to create immersive, weather-defying experiences that engage customers and generate social media content. - **Social Media Generated Experiences:** Brands can leverage social media influencers and create unique experiences that encourage user-generated content and brand loyalty. - **Inspiring Winter Sports:** Potential for sports brands to create aspirational winter sports experiences that inspire and motivate consumers to engage in outdoor activities. ### Sectors Adopting This - **Outdoor Apparel:** The outdoor apparel industry can tap into the trend of cold weather adventures by designing innovative and functional gear for extreme weather conditions. - **Fitness and Wellness:** Fitness and wellness industry can collaborate with social media influencers to create fitness experiences that merge physical activities with social media engagement. - **Sports Equipment:** Sports equipment brands can leverage the trend of inspiring winter sports experiences to develop innovative products that enhance performance and encourage outdoor activities. ## Related on Trend Hunter - [Alpine Basecamp Trains](https://www.trendhunter.com/trends/all-conditions-express.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Empowering Ultra Marathon Collections](https://www.trendhunter.com/trends/flora-alpina.md) - [Cold Weather Running Shoes](https://www.trendhunter.com/trends/the-norvan-nivalis-shoe.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Long-Distance Alpine Runners](https://www.trendhunter.com/trends/norvan-nivalis-gtx.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)