# Film-Inspired Vintage Menswear SYNDRO's Project Mayhem FW19 Capsule Nods to the Film, Fight Club By Amy Duong | Published 2019-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-mayhem References: [hypebeast](https://hypebeast.com/2019/10/syndro-fall-winter-2019-fight-club-collection-lookbook) & [syndro](https://www.syndro.tv/pages/shop) Taiwanese fashion label SYNDRO introduces its Fall/Winter 2019 collection entitled 'Project Mayhem.' It draws strong inspiration from the classic cult film 'Fight Club.' This theme can be seen throughout the vintage menswear designs as well as the editorial. The wardrobe of character Edward Norton can be seen along with his alter-ego Tyler Durden as well. The designs are ready for the colder seasons, packed with transitional layers to ease into the dropping temperatures comfortable. Some of the designs feature quotes drawn from the film including "I want you to hit me as hard as you can" decorating the stadium jackets. There is also a version of the signature red leather jacket worn by Durden, with oversized suits worn by Norton, militaristic designs, and more. Image Credit: Syndro ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Menswear:** Disruptive innovation opportunity: Create a line of vintage-inspired menswear that pays tribute to iconic films for a unique and nostalgic fashion experience. - **Film-inspired Fashion:** Disruptive innovation opportunity: Collaborate with filmmakers to create fashion collections that combine cinematic aesthetics with wearable designs. - **Cult Film Fashion:** Disruptive innovation opportunity: Cater to fan communities of cult films by designing fashion collections that capture the essence and style of beloved movies. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Merge the worlds of fashion and film to create unique and iconic clothing collections that resonate with consumers. - **Entertainment:** Disruptive innovation opportunity: Offer merchandise and fashion collaborations tied to cult films, tapping into the dedicated fan bases and expanding the reach of the movies. - **Retail:** Disruptive innovation opportunity: Curate exclusive fashion collections inspired by popular films, creating a unique selling point and driving customer engagement in brick-and-mortar and online stores. ## Related on Trend Hunter - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)