# Crisis-Supporting Internet Balloons Alphabet Parented with AT&T to Make Project Loon Global By Daniel Johnson | Published 2020-05-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/project-loon1 References: [engadget](https://www.engadget.com/alphabets-loon-and-att-will-tackle-global-crises-with-internet-balloons-130050805.html) & [loon](https://loon.com/) [Alphabet’s](https://www.trendhunter.com/trends/project-astra) [Project Loon](https://www.trendhunter.com/trends/amazon-2) was recently expanded worldwide, through a partnership with AT&T. Project Loon was created to provide a relief internet connection to people experiencing trouble. The Internet can be provided to disaster zones through balloons located 20km in the stratosphere. Project Loon can now operate in all of AT&T’s 200 roaming partners around the world. However, for Project Loon to be deployed, the organization will need government approval and then install the necessary infrastructure. Alphabet has also entered into 50 agreements to fly over countries, ahead of the upcoming hurricane season. Additionally, infrastructure is already being created in the Caribbean, to create quick response capabilities. Overall expanding Project Loon will ensure that countries that experience natural disasters will have internet capabilities during a crisis. Image Credit: Project Loon ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Global Crisis-supporting Internet:** Expanding Project Loon worldwide through partnerships like with AT&T can provide internet connections to people in disaster zones, offering a disruptive innovation opportunity for global crisis support. - **High-altitude Balloon Connectivity:** Using balloons located 20km in the stratosphere to provide internet access creates a disruptive innovation opportunity for high-altitude connectivity solutions in remote areas. - **Quick Response Infrastructure:** Creating quick response capabilities, like in the Caribbean, for crisis situations allows for rapid deployment of internet connectivity, presenting a disruptive innovation opportunity for emergency response industries. ### Who This Affects Most - **Telecommunications:** The partnership between Alphabet's Project Loon and AT&T highlights disruptive innovation opportunities for the telecommunications industry in global crisis support initiatives. - **Technology:** The use of high-altitude balloons and innovative connectivity solutions in Project Loon presents disruptive innovation opportunities in the technology industry for remote internet access. - **Emergency Response:** The development of quick response infrastructure for crisis situations, as seen in Project Loon's expansion efforts, offers disruptive innovation opportunities for the emergency response industry. ## Related on Trend Hunter - [Satellite Connectivity Programs](https://www.trendhunter.com/trends/spacex-directtocell-program.md) - [Satellite-Powered Telecom Partnerships](https://www.trendhunter.com/trends/tmobile-and-spacex.md) - [Satellite-Powered Telecom Services](https://www.trendhunter.com/trends/tmobile-tsatellite.md) - [Satellite Internet Expansions](https://www.trendhunter.com/trends/spacex.md) - [Internet-Supporting Space Terminals](https://www.trendhunter.com/trends/amazon-2.md) - [Agriculture-Focused IoT Networks](https://www.trendhunter.com/trends/microsofts-airband.md) - [Satellite-Powered In-Flight WiFi](https://www.trendhunter.com/trends/united-airlines-and-starlink.md) - [Strategic Smartphone Partnerships](https://www.trendhunter.com/trends/pixel-10-series.md) - [Personal Internet Satellite Dishes](https://www.trendhunter.com/trends/starlink.md)