# Supermodel Smartphones Heidi Klum Becomes Ambassador of Style for LG Rumor 2 By David Tan Dar-Wei | Published 2009-04-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/project-lg References: [coolest-gadgets](http://www.coolest-gadgets.com/20090427/lg-and-heidi-klum-team-up/) & [rumorbylg](http://www.rumorbylg.com/) [Heidi](https://www.trendhunter.com/trends/heidi-evidence) Klum has just been elected as the so-called Ambassador of Style for the [LG](https://www.trendhunter.com/trends/exclusive-baking-class) Rumor 2. The hand phone will be accompanied with ‘personalized back plates’. The host of [Project Runway](https://www.trendhunter.com/trends/AI-video-medical-consultations) has herself designed five of these back plates. Fans of hers can obtain a Heidi design by going over to the LG website. Additionally, one can get the other four designs by paying $9.95 for each. So, for those who, for some reason, need a different looking phone everyday, go pick up a LG Rumor 2. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 64% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Personalized Phone Back Plates:** Companies can explore personalized design services for phone back plates as a potential avenue for customization and stand out in a crowded market. - **Celebrity-branded Tech Products:** Businesses could partner with well-known figures to help endorse and promote their tech products to a wider audience. - **Everyday Design Changes:** As consumers demand more control over the aesthetics of their products, companies have the opportunity to create customizable products that allow for easy design changes. ### Industries Being Reshaped - **Mobile Device Manufacturing:** Mobile device manufacturers can increase product appeal by offering customizable back plates to consumers. - **Celebrity Endorsement:** Companies can partner with celebrities to create branded technology that appeals to fans and enthusiasts across the world. - **E-commerce:** E-commerce retailers can capitalize on consumers' demand for personalized products by offering celebrity-branded customized tech products. ## Related on Trend Hunter - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md) - [Luxe Fashion House Smartphones](https://www.trendhunter.com/trends/galaxy-z-flip-4.md) - [Virtual Modeling Metaverses](https://www.trendhunter.com/trends/modelverse.md) - [Lip Treatment-Holding Phone Cases](https://www.trendhunter.com/trends/rhode-phone-case.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md)