# Faceless Alzheimer Ads The Project Lembrar Campaign Focuses on Unforgettable Moments By Meghan Young | Published 2013-08-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/project-lembrar-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/08/project-lembrar-son-graduation-marriage/) & [zbrasil](http://zbrasil.com) The Project Lembrar campaign addresses the [denial most victims of Alzheimer's suffer](https://www.trendhunter.com/trends/alzheimers-intelligence) from as the disease progresses. It reads, “Alzheimer’s erases even what you never thought you would forget.” It is a harsh reality, but it is a reality none-the-less, one that can benefit from treatment and additional research. That is where the Project Lembrar campaign comes in. Conceived and executed by Z+ Comunicação, an ad agency based in São Paulo, Brazil, the Project Lembrar campaign revolves around the [erased faces of once unforgettable moments](https://www.trendhunter.com/trends/4442-book) and [important family members](https://www.trendhunter.com/trends/in-their-own-words). From the birth of a son to the marriage of a daughter, it is important to preserve these memories. The Project Lembrar campaign was art directed by Danillo Ferrari with photography by Boreal. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Personalized Alzheimer's Treatment:** Developing individualized treatments and interventions for Alzheimer's patients to improve quality of life and slow disease progression. - **Virtual Reality Memory Therapy:** Utilizing virtual reality technology for memory therapy and stimulation in Alzheimer's patients. - **AI-powered Alzheimer's Diagnosis:** Creating AI-powered diagnostic tools to improve early detection and intervention for Alzheimer's disease. ### Where This Applies - **Healthcare:** Developing specialized healthcare services and technology to assist Alzheimer's patients and their families. - **Advertising:** Creating memorable and impactful awareness campaigns for Alzheimer's disease and related issues. - **Technology:** Innovating new technologies and tools to aid in the diagnosis, treatment, and management of Alzheimer's disease. ## Related on Trend Hunter - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [2SLGBTQI Demetia Awareness Campaigns](https://www.trendhunter.com/trends/help-us-remain.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Memory Loss Ink-Fading Books](https://www.trendhunter.com/trends/4442-book.md)