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# Tech-Enhanced Denim Garments
The New Project Jacquard Jacket from Levi's and Google is Affordable

By Michael Hemsworth | Published 2019-10-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/project-jacquard-jacket
References: [geeky-gadgets](https://www.geeky-gadgets.com/google-and-levis-team-up-for-jackets-03-10-2019/) & [atap.google](https://atap.google.com/jacquard/)

A new Project Jacquard jacket has been announced by [Levi's](https://www.trendhunter.com/trends/cobranded-jeans) and [Google](https://www.trendhunter.com/trends/kering-eyewear-x-google) as a connected garment option that will provide wearers with an array of functionalities that suit their lifestyle needs. The next-generation denim jackets are outfitted with touch-sensitive areas on the sleeves that will enable wearers to seamlessly interact with their mobile device(s). This would allow wearers to maintain enhanced connectivity without the need to constantly have their smartphone or mobile device in hand to put the focus on the task at hand.

The new Project Jacquard jacket boasts the new 'Ask Assistant' functionality to keep users productive when looking to perform common digital tasks. The jacket will be available in Classic Trucker and Sherpa Trucker styles at a cost of $198 and $248, respectively.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 83% | Activity: 81% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Connected Garments:** Opportunity for industries to develop smart, interconnected clothing that enhances the wearer's life.
- **Touch-sensitive Technology:** Opportunity for tech companies to develop touch-sensitive materials for garments, creating more seamless interactions with technology.
- **Voice-activated Assistance:** Opportunity for innovation in voice-activated AI assistants in clothing, providing users with easy hands-free access to digital tasks.

### Where This Applies

- **Fashion Industry:** Opportunity to innovate and integrate technology into clothing for enhanced functionality and connectivity.
- **Technology Industry:** Opportunity to create touch-sensitive materials and voice-activated AI assistants for fashion and other industries.
- **Mobile Industry:** Opportunity to integrate and improve connected wearables like the Project Jacquard jacket, reducing the need for smartphones and other mobile devices.

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