# Fashion-Branded SUVs The Virgil Abloh x Mercedes-Benz G-Class 'Project Geländewagen' is Artistic By Michael Hemsworth | Published 2020-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/project-gelndewagen References: [uncrate](https://uncrate.com/virgil-abloh-x-mercedes-benz-g-class/) & [mercedes-benz](https://www.mercedes-benz.com/en/events/mercedes-benz-x-virgil-abloh.html) The Virgil Abloh x Mercedes-Benz G-Class 'Project Geländewagen' is a new collaborative automotive example created with fashion and art in mind. The SUV sees the iconic G-Wagen transformed into a low-slung art-piece racer that features a monochromatic paint job on the exterior along with no indicators or outside mirrors. The interior is paired with a safety frame, a digital dashboard and a series of racing-spec bucket seats, which is further enhanced with bright red and baby blue safety features. The Virgil Abloh x Mercedes-Benz G-Class 'Project Geländewagen' is being replicated into 1:3 scale models that will be auctioned off as part of the Sotheby's Contemporary Curated event. Proceeds of the event will go towards a charity that supports international creative communities. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Art-inspired Automobiles:** Fashion and art-inspired collaborations in the automotive industry are on the rise, presenting opportunities for designers to create unique, limited-edition vehicles that appeal to collectors and enthusiasts alike. - **Luxury Brand Partnerships:** Luxury brands can benefit from partnerships with automakers to create exclusive, high-end vehicles that cater to their affluent customers and expand brand reach beyond traditional industries. - **Charitable Auctions:** Charitable auctions of exclusive, one-of-a-kind items such as limited edition automobiles can raise significant funds for worthy causes while also generating buzz and interest among collectors and buyers. ### Sectors Adopting This - **Automotive:** The automotive industry can partner with fashion and luxury brands to create limited edition vehicles that appeal to exclusive segments of the market, expanding brand reach and offering unique products for collectors. - **Fashion:** Fashion brands can collaborate with automakers to create unique, limited-edition vehicles that tie into their brand aesthetic and appeal to affluent consumers, providing an opportunity to expand brand reach beyond traditional industries. - **Charity:** Charities can hold auctions of exclusive, one-of-a-kind items such as limited edition automobiles to raise significant funds for their causes while also generating excitement among collectors and buyers, offering an alternative fundraising strategy. ## Related on Trend Hunter - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Sustainable Off-Road Coupes](https://www.trendhunter.com/trends/project-maybach.md) - [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md) - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Reimagined Iconic SUVs](https://www.trendhunter.com/trends/reimagined-iconic-suv.md)