# Berry Muffin-Flavored Beers Project Brewberry Muffinz Ale Uses Sheetz’s Shweetz Blueberry Muffins By Laura McQuarrie | Published 2019-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/project-brewberry-muffinz References: [foodandwine](https://www.foodandwine.com/news/sheetz-beer-blueberry-muffins) & [sheetz](https://www.sheetz.com/newsroom/article?title=sheetz-launches-project-brewberry-muffinz-beer-in--partnership-with-evil-genius-beer-company&id=53BcxQ3N7gbGSfWz8trrcR) Earlier this year, Sheetz released a limited-edition coffee bean IPA and it is continuing its passion for ingenuity and collaboration with Project Brewberry Muffinz with Evil Genius Beer Company. The all-new limited-edition blueberry craft beer takes the form of a light-bodied blonde ale infused with Sheetz’s iconic Shweetz blueberry muffins. The unique, small-batch product reinvents a traditional style of beer and is said to have "an aroma that will remind you of fresh blueberries, and a taste that you make you want to head to your local Sheetz for one of their scrumptious Blueberry Muffins." Project Brewberry Muffinz can be purchased for a limited time at 99 Sheetz stores across Pennsylvania and those who are interested will want to buy it when they see it, as it will not be restocked. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Infused Beers:** Opportunity to experiment with various food and beverage flavors and ingredients to create unique, limited-edition brews with a sensory experience unlike any other. - **Collaborative Craft Brewing:** Opportunity for companies in the food and beverage industry to collaborate with craft breweries to produce unique, limited-edition products that appeal to their shared target markets. - **Limited Editions:** Opportunity for companies to create limited-edition products that generate buzz and increased sales, appealing to consumers' desires for exclusivity and novelty. ### Sectors Adopting This - **Craft Beer:** Opportunity for craft breweries to innovate by experimenting with unique flavor combinations and tapping into partnerships with companies outside of the industry. - **Convenience Stores:** Opportunity for convenience stores to appeal to their customers by partnering with craft breweries to produce exclusive, branded products. - **Retail & Grocery:** Opportunity for retailers and grocery stores to differentiate themselves from competitors by carrying exclusive, limited-edition products that appeal to consumers' desire for unique experiences. ## Related on Trend Hunter - [Muffin-Scented Imperial Stouts](https://www.trendhunter.com/trends/muffinscented-imperial-stout.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md) - [Biscuit-Flavored Beers](https://www.trendhunter.com/trends/biscuit-ale.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Fast-Food-Inspired Beers](https://www.trendhunter.com/trends/strawberry-biscuit-ale.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md) - [Blueberry Muffin-Inspired Cookies](https://www.trendhunter.com/trends/blueberry-muffin-cookie.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md)