# Male Breastfeeding Ads Project: Breastfeeding by Hector Cruz Brings Empowerment to Women By Jamie Danielle Munro | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/project-breastfeeding References: [designtaxi](http://designtaxi.com/news/364335/Thoughtful-Photo-Project-Captures-Breastfeeding-Men-To-Empower-Women/) & [hectorcruzphoto](http://www.hectorcruzphoto.com/) Breastfeeding in public holds a certain stigma (namely an air of embarrassment for all parties involved), so Hector Cruz is hoping to change this with his Project: Breastfeeding photography project. This embarrassment occurs for a number of reasons, from onlookers feeling uncomfortable about the thought of seeing a nipple to others thinking it's an act that should be done in the privacy of one's own home. The reality is that this [natural occurrence](https://www.trendhunter.com/trends/the-feeding-room) needs to be done in public from time to time, and the last thing mothers need is someone thinking poorly of them due to preconceived notions. Project: Breastfeeding is a great campaign to educate men and women on the subject, and cut mothers a bit more slack. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Normalizing Public Breastfeeding:** Project: Breastfeeding aims to break the stigma surrounding public breastfeeding. - **Empowering Mothers:** Project: Breastfeeding promotes the empowerment of mothers through education and awareness. - **Challenging Gender Norms:** Male breastfeeding ads challenge traditional gender roles and may lead to more inclusive advertising. ### Industries Being Reshaped - **Advertising:** Advertising agencies can partner with Project: Breastfeeding to create more inclusive and empowering campaigns. - **Maternity and Infant Care:** Maternity and infant care industries can use Project: Breastfeeding as a resource to promote the benefits of breastfeeding for both mother and child. - **Public Health:** Public health officials can use Project: Breastfeeding to advocate for policies that support breastfeeding in public spaces and work to break down societal stigmas. ## Related on Trend Hunter - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Breastfeeding Booster Shields](https://www.trendhunter.com/trends/flow-nipple-shield.md) - [Breastfeeding Kit Collabs](https://www.trendhunter.com/trends/willow-x-caraa.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Breast Milk Ice Creams](https://www.trendhunter.com/trends/frida-breast-milk-ice-cream.md) - [Relaxed Outdoor Breastfeeding Seats](https://www.trendhunter.com/trends/bamo-chair.md)