# Pixel Building Project Blinken Lights By geppetto | Published 2007-03-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/project-blinken-lights References: [trendhunter](http://www.trendhunter.com/dashboard) Ever see the movie hackers? Well, these guys in Berlin are doing it for real. Basically, converting a building into a [large scale over-the-top LED screen](https://www.trendhunter.com/trends/led-panel-technology) where people can interact and write messages that scroll across the building via cellphone. People can [play video games](https://www.trendhunter.com/trends/alienware-x-twitch), and even play against one another. Imagine all the [advertising possiblities](https://www.trendhunter.com/trends/maybank-light-show), and car accidents along the way. I'd like to see one pop up in the states, but I seriously doubt it'll ever happen. We're a bit too uptight to allow something this cool to work its way through the system. Find out more at blinkenlights.de ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 40% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Building Displays:** Opportunity for businesses to create large-scale LED screens on buildings for interactive engagement and advertising purposes. - **Mobile Interactivity:** Potential for people to use their cellphones to interact with buildings and play games with others, leading to new possibilities for entertainment and engagement. - **Community Gaming:** Opportunity for people to play video games against each other on a building, paving the way for new forms of community gaming experiences. ### Where This Applies - **Digital Advertising:** Disruptive innovation opportunity for the advertising industry to create captivating and interactive campaigns using building displays. - **Mobile Technology:** Opportunity for mobile technology industry to develop apps and features that allow users to interact with buildings and play games through their smartphones. - **Gaming and Entertainment:** Potential for the gaming industry to explore new forms of interactive gaming experiences on buildings, creating unique and engaging entertainment options. ## Related on Trend Hunter - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Nostalgic Light Installations](https://www.trendhunter.com/trends/litebrite-worlds-of-wonder.md) - [Urban Data Landmarks](https://www.trendhunter.com/trends/spark-716.md) - [AI-Powered Pixel Lights](https://www.trendhunter.com/trends/govee-gaming-pixel-light.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Interdimensional Gaming Experiences](https://www.trendhunter.com/trends/alienware-x-twitch.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md)