# Luminous Bicycle Safety Project Aura Lights up the Streets With LED Lights By Christopher DeLuca | Published 2011-05-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/project-aura References: [core77](http://www.core77.com/blog/transportation/project_aura_bike_safety_lighting_system_19349.asp) & [jonathanota](http://www.jonathanota.com/1036766/Project-Aura-Bike-Safety) Project Aura is a remarkable [bicycle lighting safety system](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet) developed by two undergraduate students Ethan Frier and Jonathan Otan. The industrial design students took the [fatalities that occur on bicycles](https://www.trendhunter.com/trends/cyclist-safety1) as their starting point. From there, the solution to [night-time visibility](https://www.trendhunter.com/trends/scoutlite-blinko) was embedding LED lights in the rims of both wheels on a bicycle. Project Aura is an excellent solution to night visibility for bike riders because the lights are installed on the bike itself, as opposed to on the bike rider; that makes it easier for motorists to see the bike and to see its movement. Project Aura is a functional and practical solution to visibility, but it also lends a nice aesthetic to the bike. It is a great solution for any bike rider. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **LED Bicycle Safety:** Embedded LED lights in bicycle rims provide increased visibility and safety for night-time riding. - **Integrated Bike Lighting:** Installing lights directly on the bike enhances visibility without relying on the rider's presence. - **Aesthetic Bike Lighting:** Lighting system adds a visually appealing element to bicycles while improving safety. ### Where This Applies - **Cycling Equipment:** Companies in the cycling equipment industry can develop and market innovative LED lighting solutions for bicycles. - **Industrial Design:** Entities in the industrial design field can explore opportunities to integrate lighting systems into various products for enhanced functionality and aesthetics. - **Transportation Safety:** Businesses focused on transportation safety can consider developing and implementing innovative lighting solutions to improve visibility and reduce accidents. ## Related on Trend Hunter - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Cyclist Safety Light Projectors](https://www.trendhunter.com/trends/bike-safety-device.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Award-Winning High-Performance Bike Lights](https://www.trendhunter.com/trends/highperformance-bike-light.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Nighttime Limited Electric Bikes](https://www.trendhunter.com/trends/nocturne-bike.md)