# Life-Saving Fundraising Initiatives Friends Unite to Create 'Project Amelia' for Ailing Friend By Ariel Weber | Published 2013-02-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/project-amelia References: [featureshoot](http://www.featureshoot.com/2013/02/project-amelia/) & [giveforward](http://www.giveforward.com/projectamelia?utm_source=facebook&utm_medium=fb_share_send&utm_campaign=receipt&og_action=hug&t=3&fb_ref=695570) In an effort to raise money for freelance photographer Amelia Coffaro, friends and relatives have come together to create 'Project Amelia.' The 28-year-old, who was recently diagnosed with Stage III Inflammatory Breast Cancer, has been left with no insurance and no real income to pay off her medical bills. As her plight seemed hopeless, a fund was instituted under her name to ensure that she will be able to get the support and proper medical care she needs to combat the deadly illness. Though this particular series highlighted, which is 'Pretty Little Things' demonstrates her impeccable talent, the true story that needs to be addressed is the need for supporters to give to [GiveForward](http://www.giveforward.com/projectamelia?utm_source=facebook&utm_medium=fb_share_send&utm_campaign=receipt&og_action=hug&t=3&fb_ref=695570) to help 'Project Amelia' and get the photographers health back in check. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Crowdfunding for Medical Expenses:** The success of 'Project Amelia' highlights the growing trend of using crowdfunding to support those facing high medical expenses. - **Collaborative Support Networks:** The creation of 'Project Amelia' demonstrates the trend of friends and family coming together to provide support and financial aid during times of medical crisis. - **Social Media for Fundraising:** The use of social media to spread the word and garner support for 'Project Amelia' showcases the trend of utilizing online platforms for fundraising initiatives. ### Industries Being Reshaped - **Healthcare:** The rising trend of crowdfunding for medical expenses presents an opportunity for healthcare providers and insurers to explore innovative payment models and reimbursement options. - **Social Networking:** The growing trend of using social media for fundraising initiatives highlights an opportunity for social networking platforms to further develop their capabilities in supporting online community-driven campaigns. - **Non-profit:** The success of 'Project Amelia' showcases the opportunity for non-profit organizations to explore new and collaborative ways to support individuals in need of financial assistance for medical expenses. ## Related on Trend Hunter - [AI-Generated Cancer Exhibitions](https://www.trendhunter.com/trends/gallery-of-hope.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md)