# Sci-Fi Scarytale Photography The 'Project Aiko: Rise of the Machines' Series is Creatively Dark By Wesley Grant | Published 2011-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/project-aiko-rise-of-the-machines References: [onesmallseed](http://www.onesmallseed.com/index.php/project-aiko-rise-of-the-machines/) & [vimeo](http://vimeo.com/20912162) 'Project Aiko: Rise of the Machines' is shot by Stephen Greeff and is a [dark sci-fi sensation](https://www.trendhunter.com/trends/fendi-and-mad-architects). It captures three models in creative scarytale themes. Featured in One Small Seed magazine, the series showcases renowned [haute couture](https://www.trendhunter.com/trends/the-future-is-not-set) Cape Town, South African-based fashion designer Hendrik Vermeulen’s exquisite collection modeled by the storytelling robotic femmes fatales in a plot of scary and mysterious themes. The series was also filmed by the One Small Seed TV crew and gives viewers a glimpse into the process of how [fashion editorials](https://www.trendhunter.com/trends/glimsy-ai) come into being. With One Small Seed Editor-in-chief Giuseppe Russo as art director and photographer Greeff working his magic behind the lens, this sensational sci-fi scarytale photo shoot was made possible. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dark Sci-fi Photography:** Darker and more creatively styled sci-fi photography is gaining popularity, offering opportunities for photographers to experiment with storytelling and create captivating imagery. - **Robotic Fashion Models:** The use of robotic models in fashion photography opens up innovative possibilities, allowing designers and photographers to create unique and futuristic visuals that challenge traditional concepts of beauty. - **Behind-the-scenes Fashion Editorials:** Viewers' fascination with the creative process of fashion editorials creates a trend for showcasing behind-the-scenes content, presenting an opportunity for brands and publications to engage audiences with exclusive behind-the-scenes footage and interviews. ### Industries Being Reshaped - **Fashion Photography:** The fusion of sci-fi elements with fashion photography provides a disruptive innovation opportunity for fashion photographers to push boundaries, experiment with new concepts, and captivate audiences with unique visuals. - **Fashion Design:** Collaborating with photographers and stylists to create sci-fi-inspired fashion editorials offers fashion designers the opportunity to showcase their collections in a visually striking and memorable way, appealing to a futuristic aesthetic. - **Media and Publishing:** The demand for behind-the-scenes content in the fashion industry presents a disruptive innovation opportunity for media and publishing companies to provide exclusive access to the creative process, giving audiences a deeper insight into the world of fashion. ## Related on Trend Hunter - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Futuristic Robotic Wearables](https://www.trendhunter.com/trends/ikeuchi-hiroto.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md)