# Purpose-Driven Products Project 7 Creates Positive Change in Global Communities By Tiana Reid | Published 2012-03-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/project-7-social-business References: [facebook](https://www.facebook.com/Project7) & [project7](http://www.project7.com/) Based in Costa Mesa, California, Project 7 is a social business focusing on "products for good." More specifically, the company sells [coffee](https://www.trendhunter.com/trends/cambio-roasters), t-shirts, gum, mints and water. And perhaps more importantly, for every product that you buy, the group donates to causes in need. The mission is categorized into seven areas: "Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth." Partnerships with NGOs like Camfed, Invisible Children, Partners in Health and Plant with Purpose help to add value to each issue. The company was founded in 2008 by social entrepreneur Tyler Merrick who underwent a similar personal and career transformation to many people working in corporates when he decided he wanted to create a purposeful business that can create change in communities. **Contact Information** Project 7 [website](http://www.project7.com/) Project 7 on [Facebook](https://www.facebook.com/Project7)Project 7 on [Twitter](https://twitter.com/#!/Project7) Project 7 on [Tumblr](http://project7blog.tumblr.com/) Project 7 on [YouTube](http://www.youtube.com/user/project7videos) Project 7 on [Vimeo](http://vimeo.com/project7) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Socially Responsible Products:** Creating products that have a positive impact on global communities by donating to causes in need. - **Purposeful Business:** Focusing on creating a business with a mission to create change in communities. - **NGO Partnerships:** Collaborating with non-governmental organizations to add value to social causes. ### Sectors Adopting This - **Food and Beverage:** Opportunity to create socially responsible food and beverage products that contribute to causes in need. - **Apparel:** Opportunity to develop purpose-driven clothing items that support social causes. - **Health and Wellness:** Opportunity to create products in the health and wellness industry that give back to social initiatives. ## Related on Trend Hunter - [Purpose-Driven Popcorn Snacks](https://www.trendhunter.com/trends/gourmet-popcorn-snacks-and-gifts.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Purpose-Led Emerging Brands Initiatives](https://www.trendhunter.com/trends/brands-with-heart.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Branded Social Impact Initiatives](https://www.trendhunter.com/trends/community-to-the-people.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Mission-Driven Craft Cocktail Initiatives](https://www.trendhunter.com/trends/mission-craft-cocktails.md)