# Dessert-Flavored Chewing Gums The Project 7 Dessert Pack Donates to Worthy Causes By Joey Haar | Published 2017-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/project-7-dessert-pack References: [project7](https://project7.com/collections/buy/products/dessert-pack-gum) The Project 7 Dessert Pack is a set of gum flavors from the candy brand that, like all its products, gives back to [important causes](https://www.trendhunter.com/trends/sour-rainbow). The pack includes flavors like [kettle corn](https://www.trendhunter.com/trends/Prospector-Popcorn), red velvet, birthday cake, and wedding cake, and while those flavors are certainly uncommon for [chewing gum](https://www.trendhunter.com/trends/plastic-free-gum), what sets the candy apart from others isn't the taste but the impact. Project 7 might sound like a strange name for a candy brand, but it's a reference to the company's mission rather than its products. Project 7 is devoted to giving back to what it identifies as the seven areas of need: healing the sick, improving the environment, housing the homeless, feeding the hungry, providing clean water, fostering education, and fighting bullying in American schools. Each pack of gum in the Project 7 Dessert Pack, and indeed each pack of gum the company sells, supports a different charity aligned with one of those causes. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-flavored Chewing Gums:** Opportunity for candy brands to create unique and unconventional flavored chewing gums. - **Charitable Gum Products:** Potential for brands to develop gum products that support social and environmental causes. - **Cause-driven Consumerism:** Growing trend of consumers seeking products that give back to important causes. ### Where This Applies - **Candy Industry:** Innovation opportunities for candy companies to expand their product lines with unique flavors and charitable initiatives. - **Social Impact Sector:** Potential for social impact organizations to partner with gum brands to support their causes through gum sales. - **Consumer Goods Industry:** Opportunity for companies in the consumer goods sector to tap into cause-driven consumerism by creating products that give back. ## Related on Trend Hunter - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Flavor-Packed Candy Products](https://www.trendhunter.com/trends/mentos-discovery.md) - [Globally Inspired Jelly Beans](https://www.trendhunter.com/trends/desserts-of-the-world.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Charitable Sour Candy Products](https://www.trendhunter.com/trends/sour-rainbow.md)