# Young Travellers-Targeting Campaigns Progressive Insurance Has Introduced a New Campaign By Kalin Ned | Published 2024-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/progressive-insurance References: [progressive](https://www.progressive.com/commercials-campaigns/dr-rick/)  [Progressive Insurance](https://www.trendhunter.com/trends/progressives-dr-rick) targets young travelers heading to France with its new campaign. Through a collaboration with travel expert Rick Steves, Progressive Insurance releases the 'Un-Becoming Your Parents' campaign. It seeks to help travelers avoid adopting their parents' travel habits. According to a [Talker](https://www.trendhunter.com/trends/camp-bow-wow) survey, 27% of Americans worry about becoming like their parents, with Gen Z being the most concerned about this. The Un-Becoming Your Parents campaign features a [guided audio tour of Paris](https://www.trendhunter.com/trends/curated-parisian-experiences). The initiative provides valuable insights and tips to ensure a memorable and stress-free experience. The content also covers all the must-see attractions. In tandem with this, Progressive Insurance has introduced a hotline for travelers seeking advice on how to avoid their parents' travel behaviors. By calling 1-855-2DR-RICK, users can access tips from Progressive’s Parenta-Life Coach, Dr. Rick, on various topics including packing, airport etiquette, and navigating Paris. Image Credit: Progressive Insurance ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 84% | Activity: 89% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Parental-avoidance Travel Campaigns:** Campaigns aimed at helping young travelers avoid adopting their parents' travel habits showcase a fresh way to engage with a younger demographic. - **Guided Audio Tours:** The provision of guided audio tours offers an innovative approach to enhancing the travel experience for tech-savvy and independent young adults. - **Travel Hotlines:** Introducing travel hotlines that offer real-time travel advice and tips can create a more connected and personalized travel experience for young explorers. ### Sectors Adopting This - **Travel Insurance:** Travel insurance companies can leverage collaborations with travel experts to craft engaging campaigns aimed at younger generations. - **Tourism:** The tourism industry can benefit from integrating modern tools like audio guides to appeal to the fast-growing segment of young travelers. - **Customer Service:** Innovative customer service solutions like travel advice hotlines can significantly improve user engagement and satisfaction among younger clientele. ## Related on Trend Hunter - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [Livestreamed Travel Campaigns](https://www.trendhunter.com/trends/ishowspeed-expedia.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md) - [International Experiential Tours](https://www.trendhunter.com/trends/ef-ultimate-break.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)