# Advanced Surfboard Materials Firewire Proflex Technology is Kelly Slate and Mike Woo-Approved By Michael Hemsworth | Published 2025-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proflex-technology References: [hiconsumption](https://hiconsumption.com/gear/firewire-surboards-proflex-technology-kelly-slater/) & [firewiresurfboards](https://www.firewiresurfboards.com/pages/proflex-technology)  The Firewire Surfboards Proflex Technology has been created by the Carlsbad-based brand as an advanced material that aims to transform the surfing industry with its agile capabilities. The material was created with the help of surfers [Kelly](https://www.trendhunter.com/trends/outerknown-sun-collection) Slater and Mike Woo, and focuses on a lightweight EPS core that's wrapped in an engineered carbon cage. This helps the rider to enjoy greater control over the flex and rebound in targeted areas, while the proprietary deck skin and S-glass layer add additional underfoot strength. The bottom and rails are reinforced with carbon to further maximize durability without stiffness. The Firewire Surfboards Proflex Technology is available now from the brand online for $1,295 and also through select surf shops around the world. Image Credit: Todd Glaser for Firewire Surfboards ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 82% | Activity: 89% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Carbon-fiber Innovation:** Surfboard manufacturers are leveraging carbon-fiber technology to enhance performance and durability without adding weight. - **Customized Flex Control:** Advanced materials are enabling personalized and improved flex control in surfboards, allowing surfers enhanced agility. - **Reinforced Lightweight Design:** The quest for high-performance surfboards drives innovation towards materials that balance strength and weight, improving surfer experience. ### Who This Affects Most - **Sports Equipment Manufacturing:** Innovative materials like Proflex are opening avenues for manufacturers in creating more advanced sports gear. - **Carbon Manufacturing Industry:** The demand for carbon-infused materials is rising in sectors like surfing for its strength and versatility. - **Retail Surf Industry:** High-tech options like those made with Proflex Technology add new premium offerings in surf retail markets. ## Related on Trend Hunter - [Premium Lightweight Electric Skateboards](https://www.trendhunter.com/trends/aero-pro.md) - [Tire-Inspired Running Shoes](https://www.trendhunter.com/trends/craft-kype-pro.md) - [Surfboard-Inspired Furniture](https://www.trendhunter.com/trends/pacific-collection.md) - [Easy-to-Use eFoil Boards](https://www.trendhunter.com/trends/lift-foils-lift5.md) - [Sleek Electric Paddleboards](https://www.trendhunter.com/trends/esup.md) - [Surfing-Friendly eFoil Boards](https://www.trendhunter.com/trends/lift-foils-liftx.md) - [Affordable Advanced Electric Surfboards](https://www.trendhunter.com/trends/lind-canvas-electric-surfboard.md) - [Surfboard Waste Blocks](https://www.trendhunter.com/trends/surf-block-maui.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md)