# Awareness-Centric Donation Campaigns IISE Announces That 100% of Profit Donations Will Go to Blm By Amy Duong | Published 2020-06-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/profit-donation References: [hypebeast](https://hypebeast.com/2020/6/iise-100-profit-black-lives-matter-donation-announcement) & [iise.co](https://iise.co/) South Korean fashion brand IISE announces that there are 100% profit donation plans that sets in place to support the Black Lives Matter movement. The ongoing donation campaign spreads awareness around the issues throughout Asia as the founders of the brand celebrate black culture as it created a foundation for what IISE stands on today. The brand releases an official statement that highlights racial constraints and the ideas that surround it. The brothers talk about how many from their generation look up to black culture, their leaders, athletes, musicians, and artists, shaping their youth culture and development as creatives that encourage them to celebrate their own Korean heritage as well. Image Credit: Seunghood Jeong, Hypebeast ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 10% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Profit Donation Plans:** Creating profit donation plans can disrupt traditional business models by driving social change and spreading awareness for important causes. - **Awareness Campaigns:** Launching awareness campaigns can help businesses drive social change, engage customers, and foster a positive brand image. - **Celebrating Diversity and Culture:** Embracing diversity and celebrating different cultures can lead to innovative ideas, mutually beneficial collaborations, and increased consumer loyalty. ### Sectors Adopting This - **Fashion:** The fashion industry can embrace profit donation plans and raise awareness for social justice causes, helping to create a more inclusive and conscious industry. - **Retail:** Retailers can launch awareness campaigns and support causes to engage customers, build brand loyalty, and differentiate themselves from competitors. - **Creative Industries:** Creative industries, such as music, art, and design, can draw inspiration from diverse cultures, fostering innovation and creating unique experiences for their audiences. ## Related on Trend Hunter - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Diversity-Focused Furniture Campaigns](https://www.trendhunter.com/trends/making-space1.md) - [Korean Heritage-Honoring Campaign Videos](https://www.trendhunter.com/trends/resilience-campaign.md) - [Beauty Brand Contributions](https://www.trendhunter.com/trends/ivy-beauty.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md)