# Inimitable Profile Pictures Facebook's 'Profile Picture Guard' Makes Pictures Impossible to Copy By Joey Haar | Published 2017-06-22 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/profile-picture-guard References: [engadget](https://www.engadget.com/2017/06/22/facebook-tests-feature-stops-photo-theft/) & [newsroom.fb](https://newsroom.fb.com/news/2017/06/giving-people-more-control-over-their-facebook-profile-picture/) [Facebook's](https://www.trendhunter.com/trends/meta-horizon-profile) privacy regulations have made legitimate strides over the course of the social network's lifespan, and the company's new '[profile picture guard](https://www.trendhunter.com/trends/profile-badge-tool)' is a move to protect the last bit of vulnerable personal identification on people's accounts. The optional feature puts a digital block on users' profile pictures, preventing anyone else from being able to save the picture or even [take a screenshot](https://www.trendhunter.com/trends/safe-screen). Up until now, Facebook users have been able to make every single aspect of their profiles private save for their profile pictures. This meant that sketchy third parties had the ability to use the effectively publicly available pictures for anything, from catfishing scams to the questionable "hot singles near you"-style ads. Profile picture guard was created specifically for women in India, and it was developed in partnership with NGOs like the Centre for Social Research, Learning Links Foundation, Breakthrough, and Youth Ki Awaaz. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Digital Identity Protection:** Facebook's 'profile picture guard' highlights the trend of protecting users' digital identities. - **Privacy-focused Social Platforms:** Social media platforms that prioritize user privacy and protection, like Facebook's 'profile picture guard,' are emerging as a trend. - **Partnering with Ngos:** 'Profile picture guard' was developed in partnership with NGOs, highlighting a trend of corporations partnering with social organizations for innovation. ### Sectors Adopting This - **Social Media:** The 'profile picture guard' feature demonstrates how the social media industry can prioritize user privacy and protection. - **Ngos and Non-profits:** Partnerships like the one between Facebook and NGOs for developing 'profile picture guard' highlight possible innovation opportunities in the non-profit sector for technology and digital protection. - **Cybersecurity:** The emergence of new features like Facebook's 'profile picture guard' highlights the importance of digital protection in the cybersecurity industry. ## Related on Trend Hunter - [Privacy-Enhancing Social Features](https://www.trendhunter.com/trends/pinterest-1.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Teen-Protecting Social Media Features](https://www.trendhunter.com/trends/instagram-limit-restrict.md) - [Secondary Social Profile Features](https://www.trendhunter.com/trends/flipside-1.md) - [Group Face Blurring Tools](https://www.trendhunter.com/trends/blur-faces.md) - [Private Photo Storage Tools](https://www.trendhunter.com/trends/private-photo-storage.md) - [Teen-Protecting Social Features](https://www.trendhunter.com/trends/teen-accounts-1.md) - [Privacy-Focused Metaverse Profiles](https://www.trendhunter.com/trends/meta-horizon-profile.md) - [Profile Image Tools](https://www.trendhunter.com/trends/whatscrop-tool.md)