# Protein-Coffee Drink Sticks Jordan's Skinny Mixes Launched Proffee Stix for On-the-Go Consumers By Laura McQuarrie | Published 2026-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proffee-stix References: [prnewswire](https://www.prnewswire.com/news-releases/jordans-skinny-mixes-launches-refresher-stix-and-protein-coffee-stix-further-extending-the-brands-platform-302751291.html) & [skinnymixes](http://www.skinnymixes.com/)  Protein Coffee (Proffee) Stix is a new release from [Jordan's](https://www.trendhunter.com/trends/skinny-mixes) Skinny Mixes that delivers a boost of energy and protein on the go—and all without excess sugar, calories or artificial ingredients. Made with on-the-go consumers in mind, Proffee Stix take the form of [portable drink sticks](https://www.trendhunter.com/trends/protein-powder-sticks) that combine [real coffee with whey protein isolate](https://www.trendhunter.com/trends/the-roasted-purpose) with water at the time of use to instantly create a satisfying, functional beverage. Proffee Stix are free from artificial colors, dyes, flavors, or preservatives, and they dropped in craveable flavors like Salted Caramel and Toasted Marshmallow that provide an enticing alternative to some high-sugar, costly coffeehouse beverages or complicated make-at-home routines. Nutritionally, a serving packs 20 grams of protein and 150 milligrams of caffeine from real coffee extract, and just two grams of sugar and 140 calories. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 53% | Activity: 59% | Freshness: 71% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Portable Functional Drinks:** Single-serve powdered sticks that combine caffeine and protein create a travel-friendly format that can upend refrigerated ready-to-drink shelves and impulse purchase behaviors. - **Clean-label Protein Beverages:** The use of real coffee extract and whey protein isolate without artificial colors or preservatives signals demand for minimally processed functional drinks that reposition protein beyond post-workout use. - **Flavor-forward Low-calorie Coffee Alternatives:** Indulgent flavors like Salted Caramel and Toasted Marshmallow applied to low-sugar, low-calorie coffee-protein hybrids offer a route to attract mainstream coffeehouse spend away from high-calorie crafted beverages. ### Where This Applies - **Ready-to-drink Beverage:** Single-serve dissolvable stick formats present a cost-efficient, shelf-stable alternative to bottled RTD coffees that could disrupt distribution and pricing models. - **Nutraceuticals-protein Ingredients:** Formulation of high-protein, low-sugar instant mixes introduces new applications for isolates and functional extracts that expand ingredient value chains beyond supplements. - **Coffee Retail and CPG:** Portable proffee products create a crossover opportunity that blurs the line between specialty coffee outlets and consumer-packaged goods, altering how consumers source premium coffee experiences. ## Related on Trend Hunter - [Stout-Flavored Steak Snacks](https://www.trendhunter.com/trends/guinness-steak-cuts.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/readytoeat-overnight-oats.md) - [Spiced Cinnamon Protein Lattes](https://www.trendhunter.com/trends/slate-cinnamon-swirl-latte.md) - [Fruit-Based Protein Popsicles](https://www.trendhunter.com/trends/protein-pops.md) - [Farm-Fresh Canned Milks](https://www.trendhunter.com/trends/moozy.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Single-Forest Maple Syrups](https://www.trendhunter.com/trends/sirop.md) - [Whole Body Nutrition Shakes](https://www.trendhunter.com/trends/whole-body-nutrition-shake.md) - [High-Protein Ice Cream Lines](https://www.trendhunter.com/trends/foothills-creamery-protein-ice-cream.md)