# Professional Workwear Pop-Ups In Partnership with Michele Romanow, Grayes Opens a Toronto Showroom By Kalin Ned | Published 2018-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/professional-workwear References: [grayes](https://grayes.com/pages/toronto-pop-up-monday-october-29th-2018) e-commerce company Grayes offers exceptionally tailored and Canadian-made professional workwear collections. On October 29th, 2018, the brand is joining forces with television personality and entrepreneur Michele Romanow for a temporary showroom in Toronto. The experience will allow visitors to take a first look of the all-new Iron Check Suit, as well as shop Grayes product in a [pop-up brick-and-mortar setting](https://www.trendhunter.com/trends/woolrich-black-label). Individuals can [book appointments](https://www.trendhunter.com/trends/royalmount-montreal) through Grayes website that will allow them to shop the professional workwear collection in an informed manner. In addition to the Iron Check Suit, the pop-up store will highlight some of Michele Romanow's go-to pieces. These include the classic 'Straight Dress' that can be easily tailored to any occasion, 'The Bomber' jacket, as well as the winning combo of 'The Flare Pant &The V-Neck Blazer.' ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Canadian-made Professional Workwear:** Disruptive innovation opportunity: Develop sustainable and stylish workwear options that are made locally in order to meet the growing demand for ethically-produced garments in the professional industry. - **Pop-up Showrooms:** Disruptive innovation opportunity: Create temporary physical spaces to engage customers directly, provide personalized shopping experiences, and test new products or collections. - **Influencer Partnerships:** Disruptive innovation opportunity: Collaborate with influential personalities and entrepreneurs to tap into their audience and strengthen brand recognition, thereby increasing sales and brand loyalty. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate technology such as virtual reality or augmented reality into the apparel shopping experience to enable customers to virtually try on clothes and enhance convenience. - **Retail:** Disruptive innovation opportunity: Implement data analytics and artificial intelligence to gain insights on customer preferences, personalize recommendations, and optimize inventory management. - **E-commerce:** Disruptive innovation opportunity: Leverage social media platforms and influencers to enhance online brand presence, drive traffic, and increase sales through targeted marketing strategies. ## Related on Trend Hunter - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Luxury Flagship Boutiques](https://www.trendhunter.com/trends/ross-mayer-flagship.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Luxury Outwear Pop-Ups](https://www.trendhunter.com/trends/torontos-sherway-gardens.md) - [Exclusive Quiet Luxury Pop-Ups](https://www.trendhunter.com/trends/quiet-luxury.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Curated Cashmere Pop-Ups](https://www.trendhunter.com/trends/noble-cashmere-co.md)