# Athlete-Endorsed Casualwear This Line Was Designed by Professional Tennis Player Serena Williams By Katherine Pendrill | Published 2015-09-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/professional-tennis-player References: [bustle](http://www.bustle.com/articles/110687-serena-williams-collection-for-hsn-is-available-for-stylish-athleisure-fans-photos) & [hsn](http://www.hsn.com/shop/serena-williams/6590) Professional tennis player Serena Williams just launched a brand new clothing line for the Home Shopping Network. While many athletes lend their name to [athletic apparel companies](https://www.trendhunter.com/trends/performance-in-the-city), Williams new clothing line is better suited for off the court. The new collection features [casual pieces](https://www.trendhunter.com/trends/fresh-athleisure-collection) that provide the perfect mix of [sporty and chic](https://www.trendhunter.com/trends/courtside-collection). The pieces are designed for comfort and versatility, making them ideal for transitioning from the gym to the office. Some of the pieces included in the collection include loose-fitting tunics, relaxed joggers and structured faux fur jackets. Not only are the pieces comfortable and fashion-forward, but they also come at an affordable price point. Williams' new line demonstrates that the professional tennis player truly understands the importance of fashion both on and off the court. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athlete-endorsed Casualwear:** Opportunity for other athletes to launch their own lines of casual, sporty fashion that transitions easily from the gym to everyday life. - **Versatile Athleisure:** Opportunity for retailers to create athleisure collections that combine comfort and style, appealing to consumers looking for versatile clothing options. - **Affordable Fashion:** Opportunity for brands to focus on creating affordable fashion collections that cater to consumers' desire for trendy clothing at accessible price points. ### Industries Being Reshaped - **Athletic Apparel:** Disruptive innovation opportunity for athletic apparel brands to partner with athletes and create casualwear lines that appeal to a wider consumer base. - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to create versatile athleisure collections that blur the line between workout wear and everyday fashion. - **Fast Fashion:** Disruptive innovation opportunity for fast fashion brands to focus on creating affordable fashion collections that mirror current trends and offer accessible options for all consumers. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Next-Gen Recovery Products](https://www.trendhunter.com/trends/will-perform.md) - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Athlete-Designed Skating Looks](https://www.trendhunter.com/trends/madison-chock.md)