# High Altitude Pop-Up Shops The North Face Offers a Revived Line of Professional Rock Climbing Gear By Kalin Ned | Published 2018-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/professional-rock-climbing-gear References: [hypebeast](https://hypebeast.com/2018/7/the-north-face-pinnacle-archives-project) & [thenorthface](https://www.thenorthface.com/en_ca/homepage.html) The North Face offers a professional rock climbing gear collection to celebrate its [50-year legacy](https://www.trendhunter.com/trends/the-north-face-mountain-jacket). Dubbed 'The Pinnacle Archives,' the performance-driven products are "[revived pieces](https://www.trendhunter.com/trends/beams-and-the-north-face) that have been taken to the edges of the Earth by the world's best climbers and explorers." The initiative is not only inspirational it is also a celebration of the human spirit and its endurance. Each item in the revived professional rock climbing gear collection is accompanied with a note from the previous owner — a letter that tells the garment's story and "the travels [it] went on," which adds more value to the narrative of the piece itself. This inspiring collection debuts at an altitude of 2100 m in the Dolomites in Italy. The pop-up will be open for seven days, the items will be auctioned and the profits of the professional rock climbing gear will go to mountaineering charities. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Sustainable Adventure Apparel:** Companies could offer options for consumers to purchase sustainable adventure apparel made from recycled materials and/or offer repair services to prolong the life of gear. - **Emphasis on Product Narrative:** Brands can emphasize the narrative of their products, such as where they have been tested and used, to further engage and connect with consumers. - **High Altitude Pop-up Shops:** More companies could host pop-up shops in unexpected locations to create unique brand experiences and generate buzz around limited edition products. ### Industries Being Reshaped - **Outdoor Retail:** Outdoor retail companies offering rock climbing gear could innovate by providing a sustainable option, offering gear repair services, and incorporating narrative storytelling into the purchasing experience. - **Adventure Tourism:** Adventure tourism companies could offer specialized tours that focus on environmental conservation and/or mountaineering charities to appeal to socially conscious travelers. - **Luxury Fashion:** Luxury fashion brands could partner with adventure gear companies to create unique limited edition collections, exclusively sold at pop-up shops in unexpected locations, to generate buzz and exclusivity among high-end consumers. ## Related on Trend Hunter - [Space-Age Steel-Strength Outerwear](https://www.trendhunter.com/trends/summit-series-advanced-mountain-kit.md) - [High-Performance Mountaineering Apparel Lines](https://www.trendhunter.com/trends/highperformance-mountaineering.md) - [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md) - [Empowering Ultra Marathon Collections](https://www.trendhunter.com/trends/flora-alpina.md) - [Celebratory Outdoor Gear Collections](https://www.trendhunter.com/trends/nanga-30th-anniversary-collection.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Rock Climbing Festivals](https://www.trendhunter.com/trends/rock-climbing-festivals-the-north-face-will-host-its-climb-festival-at-nycs.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md)