# Curated Professional Hair Tools FHI Heat Has Introduced the Curated Collection By Kalin Ned | Published 2026-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/professional-hair-tools References: [fhiheat](https://www.fhiheat.com/collections/the-curated-collection?srsltid=AfmBOooyflztjcJ_OhVFByMwxvtlDC9yHlvUuHR2pb8QuQZI74jXIvpC)  FHI Heat has introduced The Curated Collection, a series of professional-grade hair tools available exclusively at [Target](https://www.trendhunter.com/trends/remington-gloss-collection). This capsule is supplemented by two new additions to its popular UNbrush line — the UNbrush Curl and UNbrush Smooth. FHI Heat's The Curated Collection, which includes the AeroMax Style Dryer, the SwiftStyler™ Retractable Speed Styler, and the AeroStyle Stying Iron 1", signifies an expansion for the brand. It leverages its prior success with the viral UNbrush to deliver a broader range of salon-inspired devices directly to consumers through a mass-market channel. The new UNbrush additions, on the other hand, emphasize a blend of professional performance features, such as [ceramic tourmaline technology](https://www.trendhunter.com/trends/bounce-brush) and advanced digital motors. The design and price point of FHI Heat's professional-grade hair tools make them accessible for home use. Image Credit: FHI Heat ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 61% | Activity: 64% | Freshness: 64% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Mass-market Professional Hair Tools:** The availability of salon-grade hair tools at mainstream retailers like Target presents an opportunity for increased consumer access to professional styling products. - **Integration of Advanced Materials in Styling Tools:** The use of ceramic tourmaline technology in the latest hair tools could spur more innovations in heat distribution and hair protection. - **Digital Motor Advancements in Home Styling Devices:** The incorporation of advanced digital motors into home styling products signals a shift towards more efficient and effective personal grooming solutions. ### Who This Affects Most - **Beauty and Personal Care:** The expansion of professional-quality hair tools into the mainstream market underscores potential growth in the beauty sector, particularly in everyday consumer access to salon-grade products. - **Retail and E-commerce:** With curated hair tool collections launching in mass-market stores, retail channels are poised to capitalize on the trend of high-quality products being widely available. - **Consumer Electronics:** The integration of advanced technologies, such as digital motors, within consumer hair tools highlights a disruptive intersection between personal care and electronic innovation. ## Related on Trend Hunter - [8-in-1 Hair Stylers](https://www.trendhunter.com/trends/al-inclusive-styling-tool.md) - [Keratin-Infused Hair Styling Tools](https://www.trendhunter.com/trends/keratininfused-hair.md) - [Conditioning Hair Styling Tools](https://www.trendhunter.com/trends/remington-gloss-collection.md) - [Two-In-One Blowout Brushes](https://www.trendhunter.com/trends/volume-styler.md) - [All-In-One Hair Tools](https://www.trendhunter.com/trends/ionic-multistyler-dryer.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Cost-Conscious Hair Styling Tools](https://www.trendhunter.com/trends/revlon-easy-heat-collection.md) - [Titanium-Made Hairstyling Tools](https://www.trendhunter.com/trends/titanium-curling-irons.md)