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# Office Coffee Subscriptions
Lavazza is Launching a Professional Coffee Subscription Service

By Michael Hemsworth | Published 2020-11-16 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/professional-coffee-subscription-service
References: [foodbev](https://www.foodbev.com/news/lavazza-to-launch-professional-coffee-subscription-service-for-offices/) & [lavazza](https://www.lavazza.com/en.html)

The Lavazza professional coffee subscription service is being launched by the high-quality coffee brand in the UK for small to medium-sized offices to help them keep essential java on hand for team members.

The new service will enable office managers to offer employees a [coffee shop-inspired experience](https://www.trendhunter.com/trends/costa-coffee-capsules) that is easy to achieve and low-cost. The service will provide customers with the option to purchase a machine at a price point of just £1 with a minimum order of 200 capsules.

Managing Director at [Lavazza UK](https://www.trendhunter.com/trends/moments-by-lavazza-professional) David Rogers explained the new Lavazza professional coffee subscription service saying, "Following the success of the at-home subscription service for consumers, we are delighted to be launching this innovative solution that provides UK offices with coffee shop quality at a competitive price. Lavazza [Blue](https://www.trendhunter.com/trends/new-orleansstyle) is a stand-out professional capsule system, which we’ve shaped overtime to bring the ultimate Italian coffee break to any workplace.”

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 56% | Activity: 74% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Why This Trend Is Growing

- **Office Coffee Subscriptions:** The rise in demand for office coffee subscriptions is disrupting traditional coffee vending machines and increasing opportunities for coffee brands to offer innovative solutions.
- **Professional Capsule System:** The rise of professional coffee capsule systems is creating opportunities for coffee brands to offer high-quality coffee with low operational costs, providing an alternative to traditional coffee machines.
- **Low-cost Coffee Solutions:** The growing demand for low-cost, high-quality coffee is creating opportunities for coffee brands to offer innovative subscription services that cater to small to medium-sized offices.

### Industries Being Reshaped

- **Coffee Brands:** Coffee brands can capitalize on the growing demand for professional coffee subscription services by offering innovative solutions that cater to small to medium-sized offices.
- **Office Supplies and Services:** Office supplies and services companies can expand their product offerings and increase customer retention by partnering with coffee brands to offer professional coffee subscription services.
- **Technology:** Technology companies can capitalize on the rise of professional coffee capsule systems by developing innovative machines and software that enhance the coffee subscription experience for businesses.

## Related on Trend Hunter

- [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md)
- [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md)
- [Elevated Corporate Coffee Offerings](https://www.trendhunter.com/trends/coffee-for-the-office.md)
- [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md)
- [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md)
- [Indulgent Italian-Café-Inspired Coffee Pods](https://www.trendhunter.com/trends/flavored-kcups.md)
- [Smart Workplace Coffee Makers](https://www.trendhunter.com/trends/lavazza-flavia-creation-300-chill-refresh.md)
- [Branded Coffee Espresso Machines](https://www.trendhunter.com/trends/lavazza-assoluta.md)
- [Unified Enterprise Coffee Programs](https://www.trendhunter.com/trends/coffee-program.md)
